Ronn TorossianThe Power of Transparency: How Patagonia Redefined Corporate CommunicationIn an era where corporate transparency is paramount, Patagonia has emerged as a leading example of how authentic corporate communications…3d ago3d ago
Ronn TorossianReimagining Community Engagement: The Success of Bungie’s Destiny 2In the fast-evolving landscape of video games, effective public relations can make or break a title. Bungie, the developer behind the…4d ago4d ago
Ronn TorossianNavigating the New Landscape: Publicity Trends in HR TechThe human resources technology (HR tech) sector is experiencing a significant transformation, driven by rapid advancements in technology…5d ago5d ago
Ronn TorossianThe Role of Social Media in Crisis Communication for Tech CompaniesIn an era where information spreads rapidly, social media has become a critical tool for crisis communication. For tech companies, the need…Nov 10Nov 10
Ronn TorossianGlossier’s ‘Into the Gloss’: A Case Study in Community-Driven Beauty MarketingIn the dynamic world of beauty marketing, few brands have made as significant an impact as Glossier. Founded in 2014 by Emily Weiss…Nov 9Nov 9