7 Ways to Craft Attention-Grabbing Content For A Brand

A flourishing brand needs exceptional content.

To build better brand experiences it is necessary to induce potential customers to view or listen as much as possible.

Here are 7 shortcuts that are highly effective at grabbing attention with content.

Drama

Over-the-top language can be used in any type of content. Dramatic words and dramatic presentations almost always work to capture attention, if not hold it.. For example, ‘DESTRUCTION AND DEATH!

For household bugs with Killit spray’. There can be dramatic openings and audio and visual clips to heighten the effect that will not necessarily embroil a brand in unwanted conflict.

Nostalgia

Words, scenes, and other memory stirrers which are fondly remembered attract attention and arouse interest in specific groups.

Such elements can be used in a serious vein or as a humorous reference.

Recreating activities that people miss or take for granted could be effective, or simply showing them how they can recreate long-forgotten experiences in a new way thanks to a new product or service's.

Use of subheadings

Using subheadings to break apart writing gives readers an easy way to navigate content. Users want clear distinctions between ideas and subheadings can be used as markers. It also helps to create a hook where readers will naturally enter into reading while skimming.

Skimming is an important part of consuming content on the web. As content creators it would be wise to embrace this reality and create content that takes skimming into account as creating visual breaks in content would lead to increased engagement search algorithms can measure.

Experimenting with the length of a post

Shorter posts often have higher click-through rates than longer posts. However, longer posts sometimes receive other clicks or are considered more authoritative. It could be profitable to experiment with both short and long posts to see what works best for the goals of a specific campaign.

Ask questions

The aim of any content creator is to provide the best answer to questions that a customer or a reader is asking. This includes understanding the questions they are already asking, and creating content that directly addresses it. For example, ‘Stuck on repairs?’ is an easy “yes” which can lead readers deeper into a piece about repair services they have been “stuck” on.

Humor

Humor can be very engaging, and even cheesy “dad humor” such as puns can capture attention while eliciting appreciative groans. For example, Charmin, gets a lot of follows and retweets thanks to their use of humor. . They engage back with their punny fans on their Twitter column and “wipe out” the competition in terms of their online presence.

Spark curiosity

Headlines are critical, and even blind headlines can provoke a readers’ curiosity. However, being specific about a problem and hinting at a solution can be equally effective as long as there is no “easy guess” for readers to ‘close the loop’. Using attention-commanding headlines is a great strategy to increase readership and engagement. Portent’s ‘title maker’ is a tool that helps in creating interesting titles.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital PR and influencer marketing agency.

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Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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Ronn Torossian

Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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