The effectiveness of a marketing team is closely tied to the quality of the company’s marketing data and the efficiency of the marketing database software.
Businesses that are looking to increase their conversion rates should be using their marketing data in the right way, so they’ll be able to appeal…
Businesses everywhere tend to make very simple and avoidable mistakes in their digital marketing efforts, which can cost them a lot.
However, the best businesses can learn from others’ mistakes as well as their own.
With the increase in the prevalence of digital marketing and the large sums that many…
One of the most effective ways that companies can reach their target audiences is through visual content that resonates. Generally, people are a lot more likely to absorb and recall information when it’s presented in a visual format as compared to other types of content, such as text-based content.
Visual…
Generally sponsored by retailers and other types of businesses, loyalty programs offer consumers discounts, rewards, and other specialized incentives as a way for companies to attract new and retain old customers.
Loyalty programs have been designed to encourage repeat purchases from customers by offering them rewards if they’re loyal to…
These days, healthcare patients have plenty of options compared to what they did in the past. There’s so much information that’s available online that most patients these days don’t feel the need to visit their local hospital, healthcare practice, or even medical practice in their community.
That’s why healthcare companies…
Back in the day, people used phone calls to communicate with each other, so they would literally laugh out loud when they found something funny. Later on, when texting became popular, they started writing “LOL” as a way to portray the same emotion.
Then, emojis came along and people told…
Public relations on its own dates back all the way to the early 1900s when people created publicity boards to influence journalists and public opinion.
Back in the day, companies used press releases to communicate with media outlets in crisis situations to help repair their reputations.
There’s a specific type of marketing strategy that’s designed for companies to elicit an immediate response from consumers simply by encouraging them to take a specific action.
This type of marketing strategy is called a direct response strategy, and the goal for the companies that use it is to generate…
A brand should make a product stand apart from another, and can create a set of associated values.
A brand can transform a commodity into something that has value. …
When it comes to business growth, lead generation is incredibly important for companies.
Increasing the number of leads means the company is also increasing the interest in its products or services, improving brand awareness, and nurturing potential customers through marketing and into the sales funnel.
When it’s executed in a…
