Investors make up an important audience and should be considered in their own right. They should be treated with caution and respect. Investor relations is a PR exercise that uses PR to communicate effectively with investors. It is about building confidence in the management and that depends on showing competence…

In marketing, a niche is a particular segment of the market which deals with a specialized product or service. There are influencers in so many niches that a business can easily find an influencer who is in the same niche as its potential customers. Niche influencers mostly have small but…

KPIs or key performance indicators are a great way to assess goals. There are KPIs in PR that drive business impact. Understanding KPIs in PR helps to assess the effectiveness of PR campaigns. Given below are some important PR KPIs that every PR professional needs to measure the success of…

TikTok is no longer just about short-form videos and dance routines. It is a popular web domain now, second only to Google. These days, people log into TikTok to get career advice from professionals. In 2021, TikTok’s user base exceeded 1 billion. The same year, it became the highest grossing…

One of the guiding elements of public relations is all about using content and use to highlight messages about companies, their solutions, or even people, and then using any available channel to reach the target audience. Throughout the years, the industry has changed a lot, largely depending on which communication…

Companies that utilize Instagram as a communication channel with their target audiences are always looking for ways to attract the right people to follow their business accounts. However, aside from getting more followers, companies need to know how they can grow their target audiences and turn those audiences into paying…

It is difficult to come up with a single definition of media relations. Media relations has a wide range of applications. It essentially means working with the media to inform the public of the practices, policies, and mission of an organization. It is a subset of PR. Sometimes, it can…

As communication tools, advertising and publicity are very different. Each offers advantages but are not without their drawbacks. PR can be called earned media, while advertising is earned media. PR is priceless exposure and advertising is necessary for building brand awareness and amplifying the reach of a brand across various…

Companies that quickly want to grow can work with social media influencers on their marketing campaigns to reach their audiences. There are different ways that businesses can find the right partners to collaborate on Instagram influencer campaigns as well as build trust with new audiences. Introduction Companies that use Instagram as…