Catalogs are important drivers of sales. Having certain components is essential for a catalog to be successful.

These components include having the right audience and the right merchandise, and implementing well-crafted messaging, visual appeal, and customer circulation strategies.

Fitting in a clear niche and emphasizing brand image correlate with sales…

AI in PR

Due to a lot of science fiction films, many people tend to view artificial intelligence as a very intelligent machine that can replace or destroy humanity.

However, that’s only in science fiction, and hasn’t been invented yet.

The fact is that this type of technology is already changing people’s lives.

Strategies to meet the demands of the holiday season 2021

For the holiday season, it is important for businesses to create the right imagery and tone in marketing and communication.

The holiday season is a fantastic opportunity for businesses to connect with customers in a fun way. It is the time to get into the holiday spirit.

With a rapidly…

In the last few decades, technology has irreversibly changed the way companies and audiences relate with and connect to each other. As a result of that, plenty of PR strategies that used to be effective in the past have not been as efficient recently.

Fortunately, some of them are still…

If the last couple of years have taught people and companies anything, it’s that even the impossible can become possible, which is why it’s always best to be prepared for anything.

Everyone around the world has now experienced firsthand the way that a crisis can significantly impact daily life and…

About 10% of the total number of users, or nearly 80 million of the users on LinkedIn are members of the youngest generation of consumers, Gen Z.

Experts are predicting that pretty soon this is the generation that’s going to become the largest group of consumers, and this demographic is…

One stage in a company’s natural lifecycle is its rebrand, even though it’s not always easy for companies to figure out when the right time is to rebrand.

Many times, some of the signs that it’s time for a company to rebrand get lost in the everyday tasks. Then, when…

Ronn Torossian

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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