When some B2B companies think about promotional campaigns, they tend to mainly focus on outbound and direct strategies, which includes messages that are sent from the business directly to leads or consumers.

However, there are plenty of other strategies that B2B businesses can utilize in their promotional campaigns to achieve…

When a company, especially a new company, is looking to positively influence its target audience, one of the best tools available for them is digital PR.

Through trusted, independent, and unbiased websites and publications, startups can reach target audiences, improve SEO, and generate brand awareness without spending too much on…

A compelling product or service should maintain some central values.

A compelling product can be simple or complex, but it must have customers returning to it on a regular basis.

It understands a customer and relates to a story they are living.

There are tons of marketing tactics.

The tactics…

It is easy for customers to feel a connection with a business that is open and honest and that shows its true self. It is easy for a customer to lose trust in a brand. Feelings of inauthenticity lead to mistrust.

Customers need to feel comfortable so that they can…

Catalogs are easy to use in every sense. They are retail environments that the customer controls. The customer can compare, contrast, and browse in comfort and at leisure. The purchase can be discussed with friends or family. There is no one trying to push a product or close a sale.

Every company is constantly working hard at getting itself noticed by its target audience by using SEO and promotional and marketing strategies.

Additionally, with the increased use of social platforms and the trend of seamless integration across platforms, companies have to create strong brand visibility to get themselves noticed in…

The term ‘metaverse’ was created by science fiction writer Neal Stephenson in his novel, ‘Snow Crash.’ In the novel, the Metaverse is a hugely popular virtual word experienced in the first person by people equipped with augmented reality technology.

Over the past couple of years, the term has acquired a…

Customer loyalty programs are needed to boost customer retention and increase revenue. Loyalty programs provide a strategy that encourages customers to repeat business with a company. These strategies normally include incentivizing purchases and building up customer loyalty.

To grow a customer base you need to keep hold of the people…

AI technology plays an important role in boosting business productivity. The rise of AI has profound implications for marketers.

Without AI-powered solutions in content marketing, a business may lose its competitive edge. For services such as Amazon and Netflix, artificially intelligent systems constantly work in the background.

With the global…

Most startups need to have a social media marketing strategy in place as soon as possible, because the importance of social media can’t be underestimated for new companies.

Nearly half of the population of the globe is on at least one social media platform, and that much information makes it…

Ronn Torossian

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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