AI technology plays an important role in boosting business productivity. The rise of AI has profound implications for marketers.

Without AI-powered solutions in content marketing, a business may lose its competitive edge. For services such as Amazon and Netflix, artificially intelligent systems constantly work in the background.

With the global market at its fingertips, AI has paved its way deeper into marketing, helping businesses upgrade every step of the customer journey. As consumer expectations change with technology, AI marketing helps businesses understand their target audience so they can create a personalized experience for their customers.

Given below are the various…


Most startups need to have a social media marketing strategy in place as soon as possible, because the importance of social media can’t be underestimated for new companies.

Nearly half of the population of the globe is on at least one social media platform, and that much information makes it clear that small businesses can greatly benefit from having a presence on these platforms along with a social media marketing strategy.

Social media marketing is one of the most effective tools which helps companies profit and grow, that inspires consumers to make purchases, and that influences those purchasing decisions.

These…


The first step in creating any sort of PR campaign means understanding the target audience on a very detailed level.

This is because with PR campaigns, companies shouldn’t be only planning how to talk to prospective customers, and instead they should also figure out the best way to get the attention of media outlets.

That means businesses have to create stories that will be appealing to both the target audience and the relevant publications.

The target audience doesn’t always have to consist of potential consumers, and instead companies can target investors.

No matter who falls into the category of target…


The end of the pandemic seems to be in sight, with plenty of people gearing up to return to living as they used to. As vaccination rates increase there has been a push by businesses to start transitioning employees back to working in the office, with many having a common set target to start bringing employees back in day to day.

Delta Variant Changes Plans

As the Delta variant spreads and continues to affect both unvaccinated people as well as those who are fully vaccinated, plans to transition from working at home back into the office have been put on hold. While there has…


Recently, the fast food chain McDonald’s in the UK, admitted that it had been struggling to keep all of the products available on its menu for consumers, and has slowly been forced to pull some of those items from the menu. The reason why the company has been pulling some of the menu, specifically, some of the drinks, is because of issues with the supply chain.

The company is just one of the many across the UK that have been facing issues because of the supply chain disruptions in recent months, which have affected England, Wales, and Scotland.

Bottled drinks…


The Internet has over 4 billion users around the world, which makes digital marketing an essential step in presenting key information to the target audience, generating leads and sales, and increasing demand for products or services.

However, marketing a business online doesn’t just boil down to hearing a few posts on social media platforms, or clicking sends on an email newsletter.

For promotional efforts to be truly successful for a business, there are different core components of every marketing strategy that should be clearly defined. That includes the who, what, where, why, and how of every campaign.

SWOT Analysis

One of the…


Last year, jobs in the public relations industry were ranked as the third best creative and media jobs according to the US News and World Report. Additionally, with the increase in popularity of earned and non-paid media for a number of industries, jobs in public relations are becoming more popular than ever before.

Getting a job in the public relations industry is only the first step in a long-lasting PR career because a good education and a resume can only help people get their foot in the door. …


Social media works best when it is part of an overall PR strategy that uses many different tools. These tools allow a business to communicate directly with buyers. Social media includes videos, blogs, photo sharing, and much more. Online PR is a tool that integrates very well with social media.

The advantage of social media is that it is a conversation instead of a one-way broadcast. Within the framework of that conversation it is possible to announce upcoming events, significant activities and news.

Since both PR and social media are used to build and maintain trust in a business, it…


How the public views a certain business is what public relations is all about, while marketing is all about leading potential consumers in the next step of their buying journey and eventually making a sale.

Although some of the strategies between these two promotional efforts are similar, and even the same in some aspects, they’re two very different industries.

When it comes to real estate and the property industry, both marketing and public relations are incredibly important. …


The aim of visual merchandising is to create a positive shopping experience for customers so they will return for future purchases.

In the past couple of years the world has changed due to the pandemic.

Keeping that in mind, the key factor to maximize visual merchandising is to keep the possibility of spreading germs to a minimum.

There are some key components of visual merchandising that have to be taken into account for high-end results.

Ronn Torossian

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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