These days younger consumers are not paying as much attention to the price tags of the products they’re buying, and instead, they’re paying more attention to the value that a brand offers to them.
This is the main decision-making element when young people are determining where they’re going to be spending their money.
Some of the most important considerations when making a decision when it comes to young people making purchases include inclusivity, sustainability, and a sense of community from the brand.
Additionally, consumers are also looking for brands that care for their consumers, and plenty of them have noted…
There are numerous communication channels now.
Technology is giving consumers more choices to engage with each other, and this has made it easier for consumers to disengage from unwanted marketing.
To choose the perfect medium for the message of a brand, certain factors have to be considered, like, the budget, the consumer’s needs and preferences, and time frame.
A brand needs to keep its message, character and voice relevant.
For lead generation it is important to choose the medium that fits the message of a brand best.
Marshall Mc Luhan coined the phrase, ‘The medium is the message.’
In recent weeks, rides from ridesharing apps have been steadily increasing in prices. During the pandemic, the ride-hailing companies Lyft and Uber drastically increased consumer prices.
Plenty of experts have seen this situation as a consequence of the current labor shortage which has been caused by a lack of decent financial incentives for workers.
According to many people who previously worked as drivers for Uber or Lyft, both of the companies’ new cash incentives weren’t good enough to make them start driving again once they stopped.
This dissatisfaction has been happening at the same time as many companies have started…
As the world has increasingly turned toward the internet and the general digital field, companies around the globe should be following suit to meet the consumers where they already are.
Right now is one of the best times for companies that have been thinking of becoming more digital, to finally make that decision.
Traditional marketing efforts have been effective for many companies for a number of decades.
These marketing strategies are similar to advertising as they include things like print, TV and radio ads, billboards, and printed marketing materials. …
Companies that aren’t using digital PR efforts as part of their link-building strategies are missing out on many opportunities that help them get a competitive market advantage.
Through digital PR, companies are able to earn relevant links, build brand awareness, and ultimately, generate more sales.
One of the goals of digital PR is for companies to share their stories and great ideas with journalists in a way that they’ll be able to receive more positive media coverage, and link the company in that coverage.
Furthermore, while many digital marketers have already become familiar with the benefits of SEO and content…
Influencer marketing has skyrocketed in popularity in the past few years, with the strategy being included in many lists about top marketing trends.
This is because about half of consumers depend on recommendations by influencers to find new products they might like. However, there have been many changes and challenges when companies decide to utilize influencer marketing campaigns.
Every single marketing effort should be supported with strong data and robust analytics. …
With so many different marketing strategies, it’s not always easy for brands or corporations to choose the right ones for their marketing campaigns.
Some of the most common marketing problems that companies face these days center around misusing various marketing strategies, and misleading the audience.
All over the world, these types of marketing problems usually end up spreading misinformation to the target audience or the general public.
Due to the way that a problem is presented, many customers become frustrated with the brands they used to trust.
One of the most common mistakes that companies have with marketing has to…
The process of delivering information in a way that makes a positive impact on the target audience is what PR is all about.
Additionally, PR campaigns are driven and focused on the goal of creating a positive image for a company with its target audience.
One of the main differences between digital and traditional public relations is the budget and the landscape.
The goal of digital public relations is to increase a company’s reach and manage its reputation.
Many times, companies will approach influencers with a significant number of followers, or subscribers, to work on promoting themselves.
Additionally, news outlets…
The pandemic managed to expose a great need for crisis communications in the health industry. Many people have noticed that members of the public are looking for real-time answers, which isn’t always easy for healthcare professionals to provide.
This is because it’s not always simple for researchers and health professionals — people that have all the information that the public needs to hear — to effectively communicate that information.
The pandemic was a time that this need for health crisis communications drastically increased, because of the various challenges that public health officials faced in terms of navigating public health messaging.
With a press kit, companies are able to create their own resumes for media outlets to use when talking about the company. They’re also used as a way for businesses to get attention from potential wholesale consumers.
While traditionally, press kits used to be on paper that was included in a branded folder, these days companies can provide updated and relevant information digitally.
Additionally, press kits go far beyond simple textual information that fills up a page, as they can also include visual content such as photos or videos.
Although some of the press kit items listed below might not…
Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“