With a commercial success rate of just .1% on Google Play within the first year, how many brands would want to waste their time and investment on developing their mobile app? That shocking statistic was delivered this January by app design firm Creative 27 on Mobil App Daily.

But as reported in earlier articles, consumers flocked to their digital devices during the pandemic and many are expected to continue relying on them in years to come. An April 2020 survey by eMarketer found that 88% of the time spent by Americans online is within apps. …

A very underused form of social media marketing strategy is brand messaging because with over a billion social media users, relying on organic reach is not enough. Businesses should find ways to create and curate better content for users’ social media feeds since a single Facebook page with over a million followers can only reach a little over 2% of those followers organically. Partnering with other businesses or micro-influencers is a great way for companies to improve their social media marketing efforts. Word of mouth recommendations are a lot more credible with consumers, resulting in more conversions than others strategies…

Multichannel marketing has been the key to business and revenue growth, as it includes social media, mobile marketing, digital commerce, and more. However, almost half of marketers still have difficulty with multichannel marketing and similar advanced techniques that are efficient in reaching the right audiences at the right time. Nevertheless, the real benefits of multichannel marketing strategies are based on the tools, data, and talent that is utilized with the campaigns. With the right objectives and insights, companies can align their marketing efforts to tailored customer personas. This way, the marketing team’s capabilities are strengthened and the marketing efforts will…

Any corporation or brand is vulnerable in a crisis. The days when companies could ignore a situation while continuing to work normally are long gone. This is because stakeholders are a lot more interested in what’s happening in companies and how situations in the public eye can impact the future of a business.

When companies don’t prepare beforehand, they end up undergoing a lot more damage than necessary, failing to address numerous communications issues beforehand which is how situations spiral out of control.

And when businesses fail to adequately prepare beforehand, their operational response will decline. Stakeholders will be confused…

Businesses that are looking to be at the front of marketing have to start investing in performance marketing because they can measure ROI in real-time, and that way, they can consistently grow and innovate. Companies can grow and create loyal customer bases with performance marketing while utilizing a very useful set of tools.

Additionally, companies only have to pay with performance marketing whenever a specific action is completed or reach a certain goal. These tools are very useful when used on social media platforms.

Before implementing a performance marketing strategy, a company has to measure all the existing digital marketing…

Although email marketing is just one of the many different marketing strategies employed in digital marketing, it’s a very powerful strategy, as it accounts for more than a quarter of the conversions for many brands and corporations. Business owners should be using email marketing for their companies, as this is a great way to communicate with existing customers and bring in new ones. With nearly 4 billion people worldwide using email today and nearly 270 billion emails being sent every day, and the numbers are still set to grow in the coming years, email is one of the best places…

A lot’s been written about the advantages of AI lately, especially since the pandemic. Only 37% of firms surveyed by Gartner before the start of the pandemic were employing AI, so there’s not much of a track record.

A deeper study by the U.S. Census Bureau a year earlier found that the larger the company, the better the odds they were using AI. As for the future, IBM research reported that more than 90% of companies performing better than their peers anticipated using AI. AI today does more than send personalized recommendations to consumers. With COVID-19 vaccines poised to reach…

Let’s face it. Next to referrals and recommendations, leads are the next best source of new customers. Yet, Sapper Consulting reports that outbound marketing has experienced a decrease of 40% in effectiveness in the past five years. Now would be an excellent time to review and adjust the brand’s lead generation strategy. Fact-finding is the first important step. Like a good journalist, drilling down to the critical and important facts is key. Determine the brand’s ICP (ideal customer profile). Unlike a target customer who could be described as someone who might buy the brand, the ICP profiles valuable consumers who…