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Events of 2020 reawakened corporate consciousness and drove it to higher levels than ever. From the looks of things, this heightened awareness isn’t going anywhere fast — companies are beginning to understand their position as entities not only of commerce, but of influence over the public.

One recent example can be found when more than 180 civil rights groups called for a boycott of the 2022 Winter Olympics which are scheduled to be held in Beijing. The groups cited the many human rights violations by the Chinese government, and a statement by Yoshiro Mori, president of the Tokyo Olympic organizing…

Ronn Torossian

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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