One of the guiding elements of public relations is all about using content and use to highlight messages about companies, their solutions, or even people, and then using any available channel to reach the target audience. Throughout the years, the industry has changed a lot, largely depending on which communication…

Companies that utilize Instagram as a communication channel with their target audiences are always looking for ways to attract the right people to follow their business accounts. However, aside from getting more followers, companies need to know how they can grow their target audiences and turn those audiences into paying…

It is difficult to come up with a single definition of media relations. Media relations has a wide range of applications. It essentially means working with the media to inform the public of the practices, policies, and mission of an organization. It is a subset of PR. Sometimes, it can…

As communication tools, advertising and publicity are very different. Each offers advantages but are not without their drawbacks. PR can be called earned media, while advertising is earned media. PR is priceless exposure and advertising is necessary for building brand awareness and amplifying the reach of a brand across various…

Companies that quickly want to grow can work with social media influencers on their marketing campaigns to reach their audiences. There are different ways that businesses can find the right partners to collaborate on Instagram influencer campaigns as well as build trust with new audiences. Introduction Companies that use Instagram as…

Every business is constantly looking for ways to increase its conversion rate and overall sales numbers. After all, these are the most important numbers that show a business is growing and performing well in the market. There are plenty of different things that go into increasing conversion rates and sales…

Instagram is more than a photo diary of sorts to be shared among friends. It is very easy to overshare on this social media platform. Instagram provides an easy way to spread a brand’s message through photos of products and services and hashtags. The needs of customers are changing and…

Social commerce is the coming together of social media and e-commerce. It is a type of e-commerce in which businesses sell products directly to customers through social media platforms. It is different from social media marketing in that it allows customers to checkout directly from social platforms. Sometimes, links on…

According to a staff memo that was sent by the CEO of Twitter, Parag Agrawal, the company has started making some changes in some of its high profile leadership positions. More specifically, according to the memo, the general manager of Twitter, Kayvan Beykpour would be leaving the company, as well…