Online reviews have a big impact on consumers’ perceptions and purchases. Positive ones can boost sales and reputation, while negative ones can hurt them. Bad reviews are especially difficult to handle as they can spread fast and hurt a company’s reputation. …

Companies often face PR crises that are not directly caused by them. These crises can result from natural disasters, political unrest, or actions of third-party suppliers. To handle such situations, it is crucial for companies to have a proactive and strategic crisis management plan. …

AI is being used more and more by companies to create public statements and content, saving resources and time. However, the resulting generic or impersonal responses may not be effective in connecting with the public and conveying empathy. To build relationships and trust with the public, companies need more than…

Twitter recently started allowing cannabis advertising in states where it’s legal, allowing cannabis brands to promote their products on the platform. The move has been well-received, as traditional platforms such as TV, radio, and billboards still face federal restrictions when it comes to cannabis advertisements. …

Software-as-a-Service (SaaS) is a type of cloud-based software delivery model that has been gaining popularity in recent years. SaaS businesses provide software to customers through the internet. This is different from the past software that required users to install and run the software on their own computers. …

Recently, Netflix announced its intention to crack down on password sharing. The company sent out a letter to investors informing them that account sharing undermined the company’s future. According to the letter, the widespread sharing of passwords among households negatively impacts its ability to invest in and improve its services…

Recently, Binance launched a prepaid crypto credit card in Brazil. The popular cryptocurrency exchange partnered with Mastercard to create the card which is available to all users of the platform. Anyone using Binance with a valid national ID can now make payments or pay their bills using 13 different cryptocurrencies…

The cannabis industry in the US is worth over $20 billion and is still growing. That’s despite the fact that the legality of its product derivatives tends to vary in different states, or that it’s not federally legal. Despite all the contradictions, CBD brands can use their communications efforts in…

A lot of companies end up wasting both time and money because they don’t truly know their ideal customers and thus the solutions they create don’t make sense for the business. That’s because the company will not be able to create solutions that will fit the needs of the customers…