These days younger consumers are not paying as much attention to the price tags of the products they’re buying, and instead, they’re paying more attention to the value that a brand offers to them.

This is the main decision-making element when young people are determining where they’re going to be spending their money.

Some of the most important considerations when making a decision when it comes to young people making purchases include inclusivity, sustainability, and a sense of community from the brand.

Additionally, consumers are also looking for brands that care for their consumers, and plenty of them have noted…

Ronn Torossian

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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