Protecting Brand Trust: A PR Executive’s Guide to Fighting MisinformationFalse information spreads six times faster than factual news on social media platforms, according to MIT research. For PR professionals…15h ago15h ago
The Role of Brand Voice in Media Interviews: A Strategic GuideMedia interviews represent critical moments when organizations communicate their message to the world. A strong brand voice acts as the…1d ago1d ago
Managing Public Communications Under NDA Constraints: A Strategic GuideNon-disclosure agreements create significant challenges for business leaders and communications teams who must maintain transparency while…2d ago2d ago
Working with Freelance Journalists: A Guide for PR and Communications ProfessionalsMedia relations has shifted dramatically in recent years as newsrooms shrink and publications increasingly rely on networks of freelance…3d ago3d ago
Podcast Tours: A Strategic PR Approach for Building Brand AuthorityMedia tours have long served as cornerstones of public relations campaigns, but podcast tours offer distinct advantages for building brand…4d ago4d ago
QR Codes in PR Campaigns: Connecting Physical and Digital Brand StoriesQR codes have moved far beyond their origins as simple product identifiers to become powerful tools for PR professionals seeking to connect…5d ago5d ago
The Art of the Rebuttal: Responding to Negative PressMedia coverage can make or break reputations in today’s fast-paced information environment. When faced with negative press, the natural…6d ago6d ago
Public Relations for Consumer Tech Launches: A Strategic GuideThe technology product launch landscape demands precision, timing, and a masterful command of public relations fundamentals. After…Jul 1Jul 1
The Intersection of Journalism and PR Ethics: A Professional’s GuidePublic relations professionals and journalists share a complex relationship built on mutual dependence and occasional tension. PR teams…Jun 30Jun 30
Building a Media-Friendly Corporate Culture That Drives TransparencyMedia interactions shape public perception, influence stakeholder relationships, and affect business outcomes. Organizations that build…Jun 29Jun 29