The Art of Follow-Up: A Strategic Guide to Media Pitch SuccessMedia relations success often hinges not on the initial pitch, but on the strategic follow-up that comes after. Research shows that 55% of…20h ago20h ago
Building an Army of Authentic Brand Champions: A Guide to Alumni and Customer AdvocacyFormer employees and satisfied customers represent an untapped goldmine of authentic brand advocacy for organizations. When activated…1d ago1d ago
How to Create an Effective PR Calendar: A Strategic Guide for 2025Public relations success depends on precise timing and careful planning. A well-structured PR calendar serves as the backbone of effective…2d ago2d ago
B2B vs. B2C PR Strategies: What Sets Them Apart?Public relations strategies differ markedly between business-to-business and business-to-consumer markets, each requiring distinct…3d ago3d ago
How to Create Powerful Spokesperson Briefing DocumentsMedia interviews shape public perception, influence stakeholder decisions, and affect business outcomes. A spokesperson’s performance…5d ago5d ago
Public Relations in Regulated Industries: Managing Reputation Under Strict OversightPublic relations in regulated industries requires a precise balance between maintaining transparency and adhering to complex regulatory…5d ago5d ago
Mastering Media Inquiries: A Strategic Guide for Communications LeadersMedia inquiries can strike at any moment, testing an organization’s readiness and reputation management capabilities. According to a 2023…6d ago6d ago
Crafting Sensitive Messages in Healthcare PR: A Guide to Compliant and Empathetic CommunicationHealthcare public relations demands a rare combination of precision, sensitivity, and regulatory awareness. PR professionals in this field…Apr 14Apr 14
Using Webinars to Build Media Presence and Industry AuthorityMedia attention doesn’t happen by accident — it comes from strategic positioning and valuable content that journalists and audiences want…Apr 13Apr 13
The Psychology of Persuasion in PR Messaging: An Executive’s GuidePublic relations success hinges on understanding human psychology and decision-making patterns. The most effective PR campaigns tap into…Apr 12Apr 12