Calendar Holidays to Boost Social Engagement of your PR Campaign

PR professionals often plan out their social media campaigns long before they happen, especially when it comes to activities around important events and holidays. There is just so much content that can be shared by a company, that sometimes, consumers are looking to see something more interesting and relevant to what’s currently happening, instead of constantly being promoted products or services from a company.

This is why companies often have different types of promotional events and content that are tied to various holidays — and one of the great things about these events is that there are plenty of different…


email outreach for public relations campaigns
email outreach for public relations campaigns
Please Find Attached — Email Outreach Strategies

The process of pitching information about a company’s products or services to media outlets, bloggers, journalists, and influencers, with the goal of getting press coverage, exposure, and social media mentions, is what’s defined as PR outreach.

However, this is not an easy task, for both entrepreneurs of startups and even seasoned business leaders that have a lot of PR and marketing experience under their belts.

Additionally, there’s one big obstacle that plenty of business owners face when doing a PR outreach, and that’s the fact that they should have an initial relationship with the journalist, blogger, or influencer they’re trying…


YouTube has been around long enough that practically everyone has spent a few hours looking at people’s cat videos. It’s one of the best, and biggest places, for entertaining content, however, it’s increasingly become an essential marketing tool. With more than a billion active users around the globe and a total of one-third of people’s time being spent on watching videos, this is a gigantic platform that can potentially reach the most number of people.

Additionally, YouTube is also the second-largest search engine online, while being the biggest video search engine, and it gives companies a way to both improve…


Marketers know that since the pandemic, video has become even more valuable in connecting with consumers. For social video marketer, Mark Robertson, it can be utilized for everything from marketing to customer service and recruitment. Online video, said Robertson, “is the Swiss army knife of internet marketing.”

Pre-pandemic research by content marketing firm BuzzSumo also reported that visuals boost engagement on social media. On Facebook, visuals more than double engagement over posts with just text. It’s 1.5 times better on Twitter. BuzzSumo added that even blogs with some sort of visual every 75 to a hundred words drew more shares…


Marketing campaigns come with a variety of opportunities and benefits, however, some businesses don’t have big budgets to create gigantic marketing campaigns.

However, certain marketing tactics don’t require big investments, or have no cost at all, yet bring excellent results for businesses.

Social Media

Aside from sharing information about the business on social media platforms such as LinkedIn, Facebook, or Instagram, there are plenty of other opportunities for businesses on these platforms. Some of them have a feature for businesses, where they can create groups where the business can promote the brand with many people that follow the company online.

These groups…


The title from Elton John’s 1976 hit song sums up the challenge many brands encounter with unhappy customers. Add to that many of those same dissatisfied customers who leave negative reviews on the brand’s social platform for potential buyers to see or even file a complaint with the local Better Business Bureau. Managing these issues successfully can turn some of these critics into fans.

Like the proverbial ostrich with its head stuck in the sand, consumer complaints must be managed quickly and effectively.

Not every attempt will result in a reversal, but even nullifying a negative complaint is better than…


Like the space shuttle Challenger changed NASA forever, so, too, have challenger brands altered the face of marketing. But unlike the fatal Challenger disaster, challenger brands have risen to the marketing forefront. They challenge the status quo and step out of so-called traditional patterns and roles. Is it for everyone? Probably not. But brands seeking to step out of the normal pattern and carve their own path and the unique identifier may wish to consider what it takes to be a challenger. By definition, challenger brands are not number one in their industry. It’s not a market position but rather…


Between engagement percentages on posts and the number of followers, there are dozens of social media metrics that companies can pick from, to see how well their campaigns are performing. However, new, seemingly important metrics are also popping up very frequently, which makes it difficult to know which ones are the best, or even important for a business.

There are certain basic social media metrics that every company should be paying attention to, based on its business goals, and a lot of these basic ones are similar across most social media platforms. …


5WPR CEO Ronn Torossian on ABM Marketing in 2021

When the idea of ABMs was first introduced during World War II, it was in the context of intercepting enemy missiles. This was more than six decades before Northrup Grumman used their version of ABM (account-based marketing). It was credited with securing a $2 billion IT contract with Virginia.

At the time, this was the largest IT contract awarded to the state government. Then well known as a builder of ships and submarines, the firm recognized that it would have a challenge swaying the state to consider their expertise in IT and successfully applied ABM.

Executed well, ABM can be…


Like the line from that old folk song, “The old gray mare, she ain’t what she used to be,” digital, too, isn’t the same. As written about in earlier articles, more consumers are on digital platforms searching for products. The IBM Retail Index intimates that the stampede to digital during the pandemic accelerated the digital rush by as much as five years. A recent survey by Coresight revealed that 50% of consumers who flocked to digital intend to do so for the foreseeable future. As encouraging as it sounds, successfully keeping digital customers and acquiring new ones will require a…

Ronn Torossian

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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