Social commerce is the coming together of social media and e-commerce. It is a type of e-commerce in which businesses sell products directly to customers through social media platforms. It is different from social media marketing in that it allows customers to checkout directly from social platforms. Sometimes, links on…

According to a staff memo that was sent by the CEO of Twitter, Parag Agrawal, the company has started making some changes in some of its high profile leadership positions. More specifically, according to the memo, the general manager of Twitter, Kayvan Beykpour would be leaving the company, as well…

Israel has consistently been one of the top countries for startups from all over the world and has cemented itself as a tech force more than any other country. Not only has the country been the home of a record number of startups, but it’s also been attracting a lot…

PR and inbound marketing are crucial tools in a company’s marketing strategy. While PR and inbound marketing can share content, channels, and the tone of the brand — they may require different approaches for a successful campaign. The Difference Between PR and Inbound Marketing PR deals with how a company or brand relates to the public and…

Advertising platforms provide companies with a real-time marketplace through which they can buy or sell ad space. These platforms are able to connect millions of publishers to companies looking to place their ads on the Internet and all of it happens in a single moment. A visitor opens a website…

As both human resources technology and departments, as well as public relations continue to evolve, more professionals in both industries have started realizing that there’s a big intersection between the two. From the perspective of HR, public relations is mainly involved in the recruitment element of the responsibilities that HR…

With the cryptocurrency industry growing bigger with every passing day, plenty of cryptocurrency creators and blockchain start-ups have started popping up in various locations around the globe to offer custom solutions to various financial issues in the form of distinct mining strategies and code. Companies in the cryptocurrency industry need…

One of the most attention-grabbing elements of any email marketing effort is the subject line of the emails that the company is sending to its subscribers. In fact, over 30% of all email recipients tend to open the email they received solely based on the subject lines they see. Having…

In the past, the only, as well as the best way for beauty brands to get noticed by consumers was by securing a spot inside a shiny magazine or getting celebrity endorsements. Since then a lot of things have changed, except for one — PR in the beauty industry is…