Medium

Ronn Torossian

Ronn Torossian

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1d ago

The First Public Company Blamed AI Search for a Missed Quarter. It Won’t Be the Last.

On July 14, Phoenix Education Partners — the publicly traded parent of the University of Phoenix — missed revenue estimates by nearly $5…

Ronn Torossian

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1d ago

The Week AI Visibility Became a Business Metric

For most of the past three years, I have argued that AI Citation Share — the share of AI-generated answers in which a brand is named or…

Ronn Torossian

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4d ago

Your CEO’s Wikipedia Page Is Obsolete

The paragraph ChatGPT generates when someone types your CEO’s name is the reputation now. Not Wikipedia. Not the first page of Google. Not…

Ronn Torossian

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4d ago

The Chatbox Is the New Boardroom

Every earnings call now has two audiences. Sell-side analysts. And the answer engines.

Ronn Torossian

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5d ago

The Beverage Aisle Now Has a Second Scoreboard

For twenty years, the beverage category kept one scoreboard: cans sold. Cooler doors. Shelf feet. Point-of-sale. The brands at the top of…

Ronn Torossian

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5d ago

The World’s Wealthiest People No Longer Live in Cities. They Live on Corridors.

For twenty years I have watched the world’s wealthiest people organize themselves. Where they live. Where they bank. Where they raise their…

Ronn Torossian

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Jul 9

The AI City Index Is a Wake-Up Call for the PR Industry

Los Angeles lost 54,000 residents in a single year. Hollywood shed 45,000 jobs. Downtown LA office vacancy is 34% and rising. Meanwhile San…

Ronn Torossian

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Jul 8

Every Answer Is an Ad

Google AI Overviews now appear on more than half of US search results. On commercial queries — the queries that actually move money — that…

Ronn Torossian

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Jul 8

Crisis PR in the AI Era — and Why Reddit Is Now the Most Dangerous Room on the Internet

In the old model of crisis communications, you survived a bad cycle by riding it out. Statement, second-day story, third-day story, news…

Ronn Torossian

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Jul 7

Beauty’s New Judge: ChatGPT

For twenty years, beauty was a category run on three trust signals: the beauty editor, the dermatologist, and the friend with good skin…

Ronn Torossian

Ronn Torossian

PR advisor. Founder & Chairman, 5WPR. Entrepreneur. CNBC contributor, Forbes contributor. Author, "For Immediate Release." Investor.

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