AI in Marketing

AI technology plays an important role in boosting business productivity. The rise of AI has profound implications for marketers.

Without AI-powered solutions in content marketing, a business may lose its competitive edge. For services such as Amazon and Netflix, artificially intelligent systems constantly work in the background.

With the global market at its fingertips, AI has paved its way deeper into marketing, helping businesses upgrade every step of the customer journey. As consumer expectations change with technology, AI marketing helps businesses understand their target audience so they can create a personalized experience for their customers.

Given below are the various uses and advantages of AI in marketing.

Personalized Website Experience

AI can enhance visitor experience with intelligent personalization of a site. SEO tools can quickly identify website issues and offer feedback to improve search rankings.

With personalized marketing becoming a requirement these days, customers expect personal content.

AI enables websites to cater to an audience of one. A website becomes more effective because AI can offer personalized deals, texts and more — all by the click of a link.

For instance, MarketMuse helps content marketers reduce the time invested in competitive analysis, content research, and SEO.

Content Creation

A substantial amount of business content is being authored by machines. Formats such as profit and loss summaries, game recas, and hotel descriptions can be created by programs with simple rule sets.

The narrative generated by AI is designed to read as if it’s written by a human.

Marketing tools like Rocco can even suggest social media content that a brand’s followers are likely to engage with.

Kafka also helps automate content creation, and with a general writing model based on popular SEO niches, their AI can create content on various topics.

Customer Insights

AI is mainly used for data collection. The data are valuable sources for businesses to understand customers and make customer-centred decisions.

Customer personas can be easily created based on the data collected. The data can include past interactions, geographic characteristics, on-site interactions, and more.

With the help of customer personas, customer segmentations can be done more effectively.

Marketers can match customers with the products they are likely to buy, and prevent promoting irrelevant products. They can also refine marketing campaigns.

Real-time Conversations

AI can analyze content and identify trends. This enables businesses to interact directly with customers in real-time through online conversations and events.

Communicating with customers at decision-making moments can positively impact buying decisions.

AI helps marketing professionals monitor social conversations. Exceed.ai is a marketing automation tool that attempts to reproduce human language by providing potential customers with a natural experience.

It understands their needs before a human sales representative can continue with the conversation.

Speech Recognition

Almost all smart devices use speech recognition, which marks the future of marketing.

According to research, 55% of households will have a smart speaker by 2022.

This will impact sales from voice shopping.

This usage of voice search is expected to grow. Voice assistants can help marketing professionals create reports, schedule social media posts, and more.

Amazon has already invested to improve their customers’ online shopping experience.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital PR and influencer marketing agency.