Automation in Marketing

Marketing automation is the type of technology that allows companies to create systems that can automate common marketing tasks.

This way, businesses can reduce the amount of time and effort that it takes for them to communicate with the target audience in a consistent and timely manner.

There are a variety of tools that companies can utilize when looking to set up marketing automation, and they’re useful for both small and large businesses.

With these types of tools, businesses can easily and consistently cater to each segment of their target audiences, delivering the right messages at the right time. Additionally, with the help of marketing automation, companies can do a lot more than reaching out to consumers that have abandoned their carts, as they can also drive more growth.

Beginning Steps

To create automation, companies should first have basic information about the business itself, such as the business goals, when should messages be sent out to the consumers, whether the business is ready to connect with the audience in the first place, and whether the messages sound robotic or not, among others.

Performance

To do that, these automation tools offer various metrics that help companies distinguish between which automation consumers interact with, and which ones they don’t.

These metrics range from tracking whether the consumers are opening the messages, whether they’re clicking on the links in those messages, how much activity do they get, as well as the bounce and unsubscribe rates. Knowing all of this information is crucial for businesses to understand which efforts they should be improving and what best works with the consumer base.

Building Relationships

There is automation that can help companies in introducing the business to new consumers, that give the company an opportunity to position itself as a trustworthy thought leader with the new consumers.

Then, there is automation that helps companies in making personal connections through personalized emails relating to special events such as holidays or birthdays. Next, there are those that help engage the target audience based on the audience’s interests or behaviors, and more.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital pr and influencer marketing agency.

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“