Database Marketing Strategies

Ronn Torossian
2 min readDec 8, 2021

The effectiveness of a marketing team is closely tied to the quality of the company’s marketing data and the efficiency of the marketing database software.

Businesses that are looking to increase their conversion rates should be using their marketing data in the right way, so they’ll be able to appeal to customers in the right place, and at the right time.

Lead Capturing Forms

If the business itself isn’t willing to fill out its own lead capturing forms, then it’s a sign the customers aren’t going to do the same. Creating a simpler lead capturing form means customers will be more enticed to share their information.

If the form is more welcoming on the front end, and seamlessly integrated with a company’s CRM, marketing database software, and landing page, the process can be a lot simpler and streamlined.

All it takes is for a customer to fill out a form, and then all of the relevant tools will do the rest of the work, which takes a lot less time, and which generates better data.

Lead Nurturing

Different types of leads want to be engaged with different offers, and at different times. While some of those leads might have already done some research ahead of time, not all of them are going to be so certain.

Those people have to investigate and research further, look around, and then make a purchase when they’re finally ready.

That’s why lead nurturing is so important, and why marketing data is helpful for businesses. It helps companies identify where the leads are, as well as how they’re progressing through the buying journey.

With a custom lead nurturing strategy, leads can be easily guided along the journey, and companies can avoid abandoned carts.

Lead Scoring

Aside from getting data from customers, companies should take note that no two customers are alike. That’s why every business should be implementing a lead scoring strategy.

These strategies will help them figure out the quality of each lead, and where each person is in the decision-making process.

That way, companies can present the right personalized messages and offers at the right time, and thus close more sales.

Audience Segmentation

Finally, the best types of database marketing strategies are always focused on developing customized solutions so that the data is leveraged to show the right offers at specific times for each lead.

Companies should be segmenting their target audiences based on various elements — from the different decision-making processes they use to the channels they prefer for communication.

Having well-defined customer segments and detailed buyer personas enables companies to use data to predetermine whether a lead will turn into a success or a failure .

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital PR and influencer marketing agency.



Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR, one of America’s leading & largest PR Agencies and the Author of the best-selling PR book: "For Immediate Release"