Fintech PR and Marketing That Works: Paypal, Plaid, Monzo and More

The fintech category continues to grow, and as such here are 20 notable fintech campaigns from real companies, showcasing innovative marketing, fintech PR, branding, and communication strategies:

1. Revolut’s “Financial Superapp” Campaign: Revolut has positioned itself as a comprehensive financial solution with features like banking, trading, and insurance, using ads and content to highlight its all-in-one approach.
2. Stripe’s “Build Your Business”: Stripe’s campaign focuses on empowering businesses of all sizes to scale their operations with seamless payment solutions, using customer testimonials and success stories.
3. Robinhood’s “Democratize Finance”: Robinhood’s campaign promotes its mission to make investing accessible to everyone, leveraging social media and digital ads to reach a broad audience and challenge traditional investment norms.
4. PayPal’s “PayPal Here”: PayPal’s campaign to promote its mobile payment solutions for small businesses includes success stories and case studies that demonstrate how PayPal Here simplifies transactions.
5. Square’s “Powering the Next Generation of Business”: Square’s campaign highlights how its products support small businesses with tools for payments, point-of-sale, and financial management, using a mix of video content and customer testimonials.
6. N26’s “Banking Made Easy”: N26 promotes its digital banking services by emphasizing simplicity and user-friendly features through sleek, minimalist ads and social media content.
7. Chime’s “Banking That Has Your Back”: Chime focuses on its no-fee banking services and features that benefit users, using engaging video content and social media to build trust and highlight customer satisfaction.
8. Plaid’s “Unlocking Financial Data”: Plaid’s campaign emphasizes how its API connects financial data to apps and services, using developer-focused content and case studies to showcase its value.
9. Monzo’s “Bank of the Future”: Monzo uses a combination of social media, digital advertising, and customer stories to position itself as an innovative digital bank that offers a modern banking experience.
10. Adyen’s “A Better Way to Pay”: Adyen’s campaign focuses on its global payment solutions and seamless integration, using customer success stories and industry insights to demonstrate its capabilities.
11. TransferWise (now Wise) “Money Without Borders”: Wise’s campaign highlights its low-cost international money transfers, using transparent pricing and user testimonials to differentiate itself from traditional banks.
12. SoFi’s “Get Your Money Right”: SoFi’s campaign promotes its suite of financial products, including loans and investment services, with engaging digital ads and personal finance content.
13. Wealthfront’s “Smart Investing”: Wealthfront uses content marketing and digital advertising to promote its automated investment services and financial planning tools, emphasizing ease and efficiency.
14. Credit Karma’s “Financial Health”: Credit Karma’s campaign focuses on helping users improve their credit scores and manage their finances, using interactive tools and educational content to engage users.
15. Acorns’ “Invest the Change”: Acorns promotes its micro-investing platform with a campaign that highlights how users can round up their purchases and invest spare change, using simple, relatable messaging.
16. Braintree’s “Simplify Payments”: Braintree’s campaign focuses on its payment processing solutions, emphasizing ease of integration and flexibility with content and case studies targeted at developers and businesses.
17. Finbox’s “Investment Research Made Simple”: Finbox uses content marketing and educational resources to highlight its investment research tools, aimed at helping investors make informed decisions.
18. Yapily’s “Connecting Financial Data”: Yapily’s campaign emphasizes its API’s ability to integrate and utilize financial data, using case studies and technical content to attract business clients.
19. Zopa’s “The Smart Alternative to Traditional Banking”: Zopa’s campaign focuses on its peer-to-peer lending and savings products, using digital ads and customer testimonials to offer an alternative to traditional financial services.
20. Klarna’s “Smooth Payments”: Klarna promotes its flexible payment solutions and financing options with a campaign that emphasizes ease of use and customer satisfaction, using video content and influencer partnerships.

These campaigns demonstrate various strategies fintech companies use to communicate their value propositions, from emphasizing innovation and simplicity to showcasing customer success stories and leveraging digital marketing.