As with any industry, there are some myths to how digital marketing works. Digital marketing myths have often spread like wildfire ever since businesses began promoting themselves online. Stories about what works and what doesn’t in terms of digital marketing are all over the internet. However, some of these widespread ideas and approaches are misguided. Therefore, to help you and your business filter through the vast amount of available information, here are four common digital marketing myths that you are likely to come across:
Traffic is the only purpose
Thinking the one and only goal of digital marketing is driving website traffic is one of the most common misguided approaches to digital marketing. Yes, getting more traffic on your website is definitely important, however, this is an overly simplified approach to digital marketing. If you want to get the most out of digital marketing, there needs to be a dynamic approach.
Today’s digital space involves people jumping from one website to another in a matter of seconds. If you get people to your website but people aren’t interested in what it offers and it’s it’s not optimized to encourage conversions, then creating traffic doesn’t do much for your business.
To have a truly effective digital marketing strategy, there also needs to be a focus on encouraging brand loyalty and retaining customers. This needs to be built into your digital marketing strategy, along with connecting with sales and customer service so that your customer’s have a seamless experience.
If there’s no competition then you don’t need an online presence
This is a common misconception that you will hear mostly from local businesses. However, in today’s marketplace, an online presence and a solid digital marketing strategy is a must-have, with or without competition. If you want customer trust and loyalty, then a well-functioning website is a minimum requirement. And if your competition doesn’t have an online presence, then having a robust online presence is the best way to get ahead of them.
Social media marketing is not a component of B2B marketing
Some people in the B2B industry have propelled the rumour that B2B marketing doesn’t involve social media. While it might not make sense for B2B enterprise that’s just starting out to put a lot of its energy in social media marketing like a B2C enterprise, B2B companies should not overlook social media marketing as an effective marketing tool.
The key is to find the right social media platform for your industry by identifying where a majority of your target audience is. For instance, Twitter and LinkedIn would be the most effective choices for businesses looking to attract other businesses. Using these platforms creatively can help you establish authority and connect with relevant professionals and stay in-the-know of industry events and news.
You only need to approach SEO once
SEO is not something you do once then forget about. Once you put an SEO strategy into motion, there needs to be a continuous process of amending and improving your SEO strategy. Additionally, due to changing search algorithms and increased competitions, SEO strategies need to be constantly updated.
Ronn Torossian is the CEO and Founder of 5W PR.