Getting Customers
The odds are that the biggest reason why more people aren’t purchasing from a certain business is simply that they don’t even know that the business exists in the first place. These people probably don’t know that a company out there can solve their problem in particular, even though that product or service is perfect for them.
It doesn’t really matter how good the product is. If people don’t know about its existence, they aren’t going to be making any purchases. Fortunately, there are plenty of ways for businesses to attract customers faster — and the strategies below can get any company note traffic, attention, and customers quickly and easily.
Everyone enjoys being involved in a contest. Organizing what people can win, how they can enter the contest, and selecting the winners is an easy process. The prize can be a box of the company’s products, or a month of the services the organization is providing, or even something unrelated. In the end, the prize doesn’t really matter, as long as the audience finds it valuable enough to get involved in the contest.
Once that’s established, the business should promote the contest as much as possible. While one participant will get something valuable, the company will benefit from all the attention it receives. The details of the contest don’t matter on the business side as much as the attention does.
Another way to attract more customers and attention to the business is through a mailing list — which every business should have at this point. In an age where third party information is dwindling and targeting audiences will become increasingly difficult, having several people that the company is certain they’re interested in the products or services is very beneficial.
Through a monthly or a weekly blast, the people on the mailing list can receive different business benefits, such as special prices or discounts or even interesting and informative content from the company.
However, one thing that’s really important when it comes to emails is the subject line, which is the first thing people see when they open their inbox folder — the line has to be interesting and attention-grabbing to get them to open the email in the first place.
Finally, the last way to attract more attention, customers, and sales are through education. Teaching the customers something they don’t know, but will be helpful to them, especially if it involves the company’s products or services, is a surefire way to get everyone interested in those products or services. This can be done through written or video content, and it can address questions or concerns that customers regularly have for the business.
Video content fares much better than written content these days, so the goal would be to record several short videos, only a few minutes long, and make sure they have some valuable information. At the end of the video, the speaker should state the call to action and perhaps also offer a discount for the people that watched the entire video as an additional incentive.
Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital pr and influencer marketing agency.
