Growing a Business Instagram Account

Companies that utilize Instagram as a communication channel with their target audiences are always looking for ways to attract the right people to follow their business accounts.

However, aside from getting more followers, companies need to know how they can grow their target audiences and turn those audiences into paying customers.

There are plenty of other reasons why companies should be using Instagram as part of their communications efforts, with one of the biggest reasons being that Instagram is the only platform that allows companies to get access to all of the tools they might need for a strong marketing campaign, regardless of their goals.

Content

To grow an Instagram business account, companies should be figuring out which content mix is going to work for their target audiences.

Ideally, companies should be using every type of content that’s available to them to generate more attention and grow their account.

However, it’s important for companies to pay attention to the advantages and disadvantages that each type of content can give businesses.

For example, through Instagram Reels companies can get a lot of reach, but they’re not going to be impacting the new audiences in an important way.

On the other hand, through feed posts, companies can give their audiences valuable information, but this type of content doesn’t reach a lot of people.

Engagement

Publishing the right mix of content types is only one piece of the strategy a company should be using to grow its account on Instagram. That means, companies also have to rely on creating content that’s going to generate a lot of engagement so they can grow.

When the target audience is motivated to engage with a company’s content, it’s a sign that the business has created content that resonates with the target audience.

This strategy also helps companies develop a relationship with the target audience and shows the algorithm on Instagram that the content from the business has a lot of value.

Additionally, the strategy can help companies make sure that all of their future content will be shown to even more people through the algorithm.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.