Guide to Using Twitter in Digital Marketing Strategies

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Twitter is one of the ideal platforms for boosting your image and sharing your company. It’s a platform that has more than 330 million monthly users, encompassing all walks of life. This means that it’s a great platform for getting your voice out there, and having it heard by people all over the world.

It’s also really easy to start a company page on Twitter. With just a few clicks and entering some information, you’re all set up. In just a few minutes, it’s time to send out the very first tweet of this new account. But, the harder part of Twitter is actually gaining and growing an organic audience, an audience that will later build the company up and generate even more leads.

These days, brands need to be a lot more active on this platform than the occasional tweet shouting out a new product launch. Users want to feel like they are being heard, and that takes some work. But with this handy guide, that can be used as a starting point, everything will become a lot simpler in the world of the hashtag.

Plan Out Tweets

Every product or service launch deserves its own respective tweet. But using Twitter is a lot more than that. Aside from the products, it’s always a good idea to follow along with the holidays. Instead of thinking what the wittiest sentence would be last minute, it’s much better to mark out special events or holidays and then plan to talk about them ahead of time.

Strike a Conversation

The end goal of using Twitter in the digital marketing strategy shouldn’t simply be getting more leads. To do that, brands should start out by either joining a conversation on a relatable topic. When that’s not an option, there’s always the ability to start a conversation instead.

Be Conversational

The last point may seem simple enough, but there’s a little more to it that can be added. Aside from just starting conversations, it’s important to maintain the relationships that stemmed from those conversations. Talk directly to the audience, instead of tweeting generally, and always try to be insightful.

Set a Schedule and Measure the Goals

Planning individual tweets ahead was already mentioned, but keeping another schedule for the company account is also beneficial. Plenty of research already goes into finding out the best time to send out tweets, and there are plenty of platforms that can help with scheduling out said tweets.

And, of course, as with every single strategy, it’s important to keep track of the goals that were set with the schedule and with the digital strategy. Keeping good track of all the activity and setting clear objectives does wonders for an effective digital marketing strategy. It’s the only way of knowing whether the strategy is really working — along with whatever needs to be adjusted.

Ronn Torossian, 5WPR CEO and Founder.

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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