Handwritten Signatures in Email Campaigns

In the marketing industry, one of the most powerful tools is email since most people that use email tend to check their inbox folders every single day. This makes email a great way for companies to connect with their customers more consistently and without having to rely on social media algorithms.

However, with the popularity of email marketing campaigns, it means that most companies have to work very hard to stand out from their competitors.

It’s no longer enough to simply create great email content, and companies have to make all of their emails look and feel personalized and professional. By adding a handwritten signature to the end of every email companies can give them an additional human touch and connect with the customers.

Signature

Out of the billions of emails that are sent and received every single day, over half of them are considered spam.

If companies want their emails to look credible and trustworthy, and consumers don’t immediately dismiss them, they should look into creating a handwritten email signature.

With a high-quality handwritten email signature, companies can build more trust with their customers, evoke professionalism, and reinforce the brand identity of the business, while also adding a personal touch.

Creating an Email Signature

Creating an email signature for marketing emails is relatively simple. The first step is to use an online tool where the business can digitize the business owner’s cursive handwritten signature.

There are plenty of platforms that can be used for this strategy, such as Create My Signature or Signature Maker. Additionally, if a business wants its handwritten signature to match the overall style and colors of the brand, it should choose a tool or a platform with an option to customize the color or the thickness of the digital pen.

In most electronic signature maker platforms, there are a couple of different customization options for that digital pen, such as the width and the color.

Although it’s a good idea to use a dark color such as black for a signature, sometimes it’s more useful to use a color that matches the overall branding of the business.

However, when choosing a color that’s going to fit with the rest of the brand’s visual aesthetic, businesses should ensure that the signature will still be legible on different colored backgrounds. Once the settings are customized it’s time to draw the signature either using a mouse, a finger, or a stylus pen.

Using the Signature

Once the business has a handwritten digital signature that looks good and fits the overall brand aesthetic it’s time to save and download it as an image file.

It’s best to download the image file in a file format that has a transparent background. That way the signature can be added to emails, as well any other PDF documents that need an electronic signature.

That means the ideal file format for a handwritten digital signature would be .png or .jpg. Lastly, it’s time to add the signature to the emails that the business is going to send out to its email newsletter subscribers to add a bit of a personal touch.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.