How Can Influencers Connect to Brands?

There are plenty of blogs and articles out there outline how companies can find influencers to boost the success of their social media marketing strategies. However, there are far fewer solutions available for influencers looking for ways to start developing their influence for the first time. As an influencer’s impact and social presence begins to grow, most will find that companies begin to seek them out automatically. However, when influencers are first getting started, and they want quick ways to monetize their Instagram or Twitter success, they may need to take some additional steps to capture the attention of the right brands.

1. Use Brand Hashtags

One good way for influencers to connect with companies that might be looking for social media assistance, is to use a branded hashtag. Many businesses today use their own hashtags to capture the attention of their audience, but a message from an influencer using a branded hashtag can also grab their interest too.

2. Review Products and Services

Another great way to get the attention of companies as an influencer, is to review their products and services. Of course, the best bet here is for influencers to use a good review to show the company that they’re interested in what they have to offer. It might even be a good idea to follow the review up with a private message to the business marketing team, or an email to the company which draws attention to the review and how much engagement it’s seen.

3. Demonstrate Value

Influencer marketing is an extremely positive form of promotion in the modern world. In an era where many customers use ad blockers to avoid messages from traditional companies, influencer marketing allows brands to start building a relationship with their target market. This means that many firms will already be on the lookout for the right influencer.

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“