How Gambling Companies Market During the Pandemic

Everyone in the world right now is enveloped in a pandemic-induced and fear-triggered crisis. This current situation is going to have a great toll on humanity, a toll which we’re still not able to calculate or even predict. Many businesses have been forced to close down indefinitely, while others have been completely crippled and their future seems bleak.

The gambling and betting industry is no different from any other during this time. Sporting events and leagues around the world have been postponed or completely canceled. In fact, even the Olympic Games have been postponed until next year. These alterations to the sporting calendar means there is no access to sport betting activities. Plenty of casinos, not only in the U.S. but around the world, have been closed, and those that still continue to function must do so with limited access to their customers.

The economic impact this situation is going to have on gambling companies all around the world is going to be noticeable. One of the most tragic events to come from gambling companies having to close isn’t the fact that people won’t have access to this form of live entertainment until further notice, it’s that the industry is a big part of the economy that employs millions of people and generates big investments that support many communities.

Fortunately, it’s not all bad news for gambling companies, especially not ones that offer online services aside from their bricks-and-mortar locations.

E-gambling

It seems that although people around the globe are locked down inside their homes, they are still interested in gambling and betting, even when all of the sports events worldwide are not happening. Only this time, e-sports are gathering big crowds around, where people are still betting on their favorite teams, even if the traditional betting avenues aren’t available to them. Furthermore, online casino games such as slots and table games are still available to customers.

Just a few days after all traditional sports events closed down, gambling companies which offer online betting saw an increase in revenue. Furthermore, it seems that those numbers are still continuing to grow, on a daily basis, as more and more people are getting involved. Additionally, as soon as the e-sports leagues restart and awareness about them increases, the numbers are only going to skyrocket.

E-sports

Although live betting, as well as live dealers, are all affected during this situation, as well as the customers who preferred to participate in games in-person, the online world is thriving and will continue to do so. The best things that gambling companies can offer to their customers at this time are guidelines on how to gamble safely.

Furthermore, it’s always a good idea to provide some sort of guarantee to customers that while the entire world has started living online, any user who is found to be abusing the system, whether that be through scams or other online crimes, is going to face serious consequences.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital pr and influencer marketing agency.