linkHow Gen Z Uses LinkedIn

About 10% of the total number of users, or nearly 80 million of the users on LinkedIn are members of the youngest generation of consumers, Gen Z.

Experts are predicting that pretty soon this is the generation that’s going to become the largest group of consumers, and this demographic is the fastest-growing one on LinkedIn.

Many members of this demographic find LinkedIn to be a trustworthy platform, and they feel safe interacting and posting on the website.

This generation of consumers is research-oriented and very tech-savvy, compared to previous generations of buyers.

When it comes to Gen Z users of LinkedIn, there are people that have a very strong entrepreneurial mindset and are interested in a variety of topics such as business, finance, and investments.

Aside from nurturing a growth mindset, LinkedIn users from the Gen Z group also greatly value and appreciate authenticity and transparency from both brands and individuals.

Compared to all the other demographic groups on the platform, members of Gen Z have a lot more career activity along with industry engagement.

That means they’re very likely to engage with groups and participate in conversations that relate to their jobs, and that they’re also more likely to view job openings and research different companies.

The members of this demographic are also interested in staying on top of industry trends, especially in the tech and business industries. That’s why companies should invest time and effort into developing a strong employer brand on LinkedIn.

With more and more members of Gen Z starting to utilize LinkedIn on a regular basis to create, share, as well as consume content, the engagement rates for this generation have skyrocketed. However, they do all of those things in different ways compared to older generations of consumers.

These are young people that are mostly interested in content that’s going to help with their education, such as content that will teach them how to become engaging presenters, skilled at multitasking, and even how to improve their digital marketing skills.

Compared to their peers, Gen Z consumers prefer learning more about programming, development, data analysis, business intelligence, and spreadsheets.

The main reason why this demographic uses the platform in the first place is to stay on top of the ever-changing news cycle, but a large number of them also use the platform for product or service recommendations, networking, and research.

They also prefer to engage with content on the platform on weekends through their mobile devices, which is very different from older generations that prefer accessing LinkedIn via desktop and throughout the week.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital PR and influencer marketing agency.