How Media Appetites in America Are Changing

Believe it or not, people are using MORE media than they did even a year ago. According to recent studies reported by the Associated Press, American adults are using media for a full hour per day more than they did this time last year. What’s creating that increase? Smartphones, of course. Who can resist the tiny streaming computers we all carry around in our pockets.

More Facetime on an Electronic Devices than Ever Before

You’ve seen them everywhere: in stores, in offices, on the train or in their cars, eyes glued to smartphones. It’s become cliché to witness a family sitting “together” at a meal out all staring at their phones. Some people readily admit they “can’t contemplate life without their smartphone.”

Opportunity for Advertisements and Media Growth

Now, maybe you’re thinking this is going to be (another) one of those articles excoriating smartphone use and pontificating about the fall of western civilization. Nope. Not going there.

Evolve with Technology

If you’re still doing things the way you did them five years ago, sorry, but you’re already way behind the folks who figured out these changes and have already begun to shift their approach to accommodate for them. That’s not to say you can’t catch up, but step one is to stop falling behind. You need an extensive, interactive, and up to date social media marketing and PR plan to work with your overall marketing and public relations operations. Those that ignore this trend will eventually learn they’re talking … but nobody is listening.

Ronn Torossian is the CEO of 5W Public Relations. 5WPR is headquartered in New York City — with offices in Los Angeles and Denver.

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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