How The Metaverse Will Reshape Marketing Strategies And Customer Engagement

Ronn Torossian
3 min readMar 22, 2024

The world is teetering on the very edge of a digital revolution that promises to be a game-changer called the metaverse. It’s not just a fancy buzzword.

It’s a whole new dimension where online interactions, work and play take on a form the world’s never seen before. What’s more, it’s a goldmine for businesses to connect with customers in bold, groundbreaking ways.

World of immersion

The metaverse is a space where people get to don virtual reality glasses, step into a chic Parisian boutique, and try on an array of designer outfits with a personalized avatar. Or perhaps, attend a concert in Tokyo with friends from all corners of the world, all from their living room.

This is the power of the metaverse, where the line separating the physical and digital world is blurred. Marketing here goes beyond the traditional static ads and social media posts.

Brands can create engaging experiences that allow customers to actively participate, like virtual showrooms where their customers can customize furniture or educational games that make learning about a new product a fun experience. These interactions cultivate a deeper emotional attachment to the brand, promoting long-term loyalty.


The metaverse offers a degree of personalization like never before. In this space, there’s an opportunity to create things such as a virtual mall that customizes its storefronts and product suggestions based on the user’s style and past shopping tendencies.

A fitness brand might recommend specific workout routines based on their avatar’s physical traits and fitness goals. This level of personalization enhances customer satisfaction by delivering a truly unique shopping experience.

Fostering communities

The metaverse isn’t just a commercial hub. It’s a platform for cultivating strong brand communities. Brands can create virtual spaces for their products or services, stimulate customer interaction, discussions, and even collaborative creation.

An example of this would be a virtual skate park sponsored by a top sneaker brand, where users can compete, and customize their avatars with branded gear. This shared space and passion foster a sense of belonging which strengthens customer bonds and creates brand advocates.

Redefining metrics

Traditional marketing metrics like clicks and impressions may not cut it in the metaverse. Brands will need to devise new ways to gauge customer engagement, like measuring time spent in a virtual space, interactions with virtual objects, or choices made during avatar customization.

The insights gained from these metrics can help brands fine-tune their metaverse marketing strategies for maximum impact.

A new future

As the dawn of a digital revolution breaks, the metaverse stands ready to revolutionize how we connect, work, and play on the internet. This exciting and fresh direction offers a wealth of opportunities for businesses to engage with customers in novel and trailblazing ways. It’s not just a shift, it’s an entire makeover of marketing and customer interaction.

For businesses, understanding how to tread in this uncharted territory is vital. It’s about grasping the digital natives — the younger generations who are coming of age surrounded by virtual realities — and crafting metaverse marketing strategies that resonate with their unique tastes and habits.

Consider infusing elements of enjoyment and reward into the metaverse journey. It’s a proven tactic to boost customer interaction and solidify brand loyalty. Spin compelling stories that draw users in, cultivating lasting brand associations within the metaverse.



Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR, one of America’s leading & largest PR Agencies and the Author of the best-selling PR book: "For Immediate Release"