How to Become Findable on Search Engines

If a business does not include on its website the precise word or phrase people type into a search engine, people searching for that information will not find that document or page.

Furthermore, if there are wrong guesses about words or phrases that people use in their searches, a business may lose out on search engine traffic altogether.

A business needs to become conscious of its terminology.

Given below are some steps that a business can follow to increase its chances of being found on search engines.

Use phrases that the target market uses

Include generic terms and brand names

Avoid specialized terminology

Include geographical nouns for local businesses

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.



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Ronn Torossian

Ronn Torossian


Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“