How to Earn Trust with Your Brand

If you’re serious about making your business as successful as possible, it’s important to tap into the power of effective branding. One element of branding that you should be aware of is the importance of building trust. When your brand becomes reputable in the mind of a prospect or current client, you’re much more likely to turn that individual into a life-long customer. With these realities in mind, be sure to implement the following strategies to ensure that your brand can earn the trust of your target audience.

Image for post
Image for post

While many business owners know that their online reputation plays an integral role in shaping public opinion about their brand, not every corporate leader acts on this knowledge. But you should. Specifically, be sure to consider the value of attaining professional online reputation management services. These services are important because they limit the production and proliferation of negative feedback regarding your product or service line. Limiting this feedback can ensure that your online image is positive and powerful, thereby enhancing your level of authority and influence in the internet realm.

In addition to utilizing online reputation management services, make sure that you encourage satisfied customers to write positive online reviews about your brand. This helps build trust in your brand by showing prospective customers that other people have used and enjoyed your product and service line. As research studies have already indicated, 88% of consumers consider online reviews to be as authoritative as a personal recommendation!

Another wonderful strategy you can use to build your brand is asking for customer feedback. This technique is important because it helps ensure that you are always aware of any questions or concerns that your target audience has about your product or service line. Also note that customers will become aware that you genuinely care about their thoughts and feelings when you regularly request their feedback through things like questionnaires and polls. Note that you can make the process of attaining customer feedback relatively simple and immensely fun through the use of strategies like a Twitter poll!

If you’re serious about building your brand in 2017, get serious about earning the trust of your target audience. Doing so will optimize and accelerate the relationship-building process that takes the prospect from brand recognition to conversion. Start implementing the strategies outlined above so your business can begin attaining exceptional results!

Ronn Torossian is a PR maverick and the CEO of 5W PR in NYC.

Written by

Ronn Torossian is CEO & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store