How to Improve Digital Marketing Skills as a Professional

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Tyler graduated with honors with a Bachelor’s degree in Marketing. He’s eager to get right to work as a fledgling professional and quickly began submitting his resume to marketing positions within the tech sector, his personal area of interest.

Soon enough, Tyler lands a job as an entry-level marketing associate responsible for social media and copywriting as part of his daily duties. Tyler is thrilled to have landed a full-time position right out of college and feels encouraged about his career prospects.

But within a few months, Tyler finds himself growing a bit stagnant in his work. He enjoys conceptualizing social media content and has a great knack for writing, but he finds that he wishes he was a bit more challenged on a daily basis.

The beautiful thing about marketing as a professional is that there is, quite literally, always something new to learn and a new skill to perfect. Marketing, while a universal language, has many different facets that make it up. A true professional will spend time honing his or her craft over the years, as marketers are by nature quite creative and don’t do well with too much repetition.

So how can Tyler break out of his boredom and find new ways to spark his creativity? The possibilities for continuing education are endless when it comes to marketing — a professional’s education does not simply end with the graduation of college. In fact, many in the marketing industry did not even attend a school specifically within this field of study!

Learning should be something that comes naturally to a marketing professional. There are countless resources available to continue to learn.

Go to the Google Academy

Google has become a stalwart part of the digital marketing landscape, and while some may shy away from getting too closely involved with big tech, the fact remains that the company’s educational tools are unparalleled.

For no cost, users can learn new skills surrounding the various tools that Google provides for businesses to boost their online promotion. This, of course, helps Google succeed as they educate more marketers on how to utilize their paid promotion tools. However, these skills are useful to have as most businesses now utilize these features as a part of their overall marketing strategy.

Don’t Be Afraid to ‘Go Back to School’

No, we don’t mean enrolling in college for a do-over. Rather, there are many online learning platforms available for little or no cost. Marketing professionals such as Tyler can pick up new skills such as maneuvering around social media algorithms, adapting to the shifting landscape of SEO and metadata, or even simply a fresh new take on content creation.

As well-educated as Tyler is, the fact remains that digital marketing is always evolving. Therefore, what’s taught in a classroom may not always be applicable as the landscape continues to shift.

Taking the initiative to continue one’s education is a great way to keep the creative juices flowing and continue to find innovative tactics to try with a client’s marketing strategy.

Employees such as Tyler, who don’t thrive on doing the same job day in and day out, are highly valuable as they are constantly seeking new ways to improve their performance. Encouraging continued marketing education is important for any business looking to stay one (or two) steps ahead of the curve.

Ronn Torossian is the CEO and Founder of 5WPR. 5W Public Relations is headquartered in New York City.

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