How to use the 5 W’s in your PR Campaign
Many people are already familiar with the 5W’s which are generally used to get information about various topics.
Those 5W’s represent five questions — what, who, where, when, and why, which are used in all kinds of research. Although they might seem like simple questions, these five questions are part of a complex formula for getting detailed information regarding any subject.
When a company is trying to create a successful public relations campaign, they first have to start by asking those five questions.
The first question that any company should ask when creating a PR campaign is what the campaign is going to be about, as well as what its purpose will be.
Generally, PR campaigns are used by companies to convince the target audience to care about their products or services, or to generate more interest in the business and its solutions.
By asking this first question, companies need to provide an answer that includes a topic that consumers can easily relate to and be interested in so it can grab their attention.
The second question that companies have to ask in this process is: who are the people that will be executing the campaign?
The right answer to that question should include everyone that cares about the visibility and success of a company.
The ultimate goal of this question isn’t to only create attention-grabbing content for the target audience, but also to focus on communicating with customers.
There’s also the question of what areas of the campaign will differ from general marketing and advertising efforts from the company. The right answer to this question should be pretty much everywhere.
That means companies need to create stories that can be easily picked up by various outlets, journalists, or bloggers, which results in an improvement in brand awareness.
In contrast with advertising, companies have to invest their own budgets to increase brand awareness and sales, instead of simply creating stories that attract audiences.
This question relates to when a PR campaign will happen, and the best answer to it is constantly.
Since a company’s reputation can be built up in the span of one day, businesses have to work hard all the time, creating different PR campaigns and investing in PR efforts, such as sharing updates about the company, its products, and services.
A successful PR campaign requires that a business is constantly trying to communicate important subjects about the company to its customers, and doing so through various channels.
Lastly, the most important two questions that companies need to answer when creating their PR campaigns are: why should other people be interested in the business and its solutions?
As well as an explanation on how they can benefit from that business.
This last question is frequently ignored, or overlooked by many businesses. This oversight is why plenty of companies don’t create successful PR campaigns, or simply don’t achieve the goals that their PR team planned to attain with their PR effort.