Improving a Brand’s Reputation

The way that other people think about a company is what businesses consider to be their brand’s reputation. There are a few different strategies that companies can use to improve their reputation, as it’s incredibly important and has a direct impact on the successful performance of PR and marketing strategies, customer loyalty, sales, and more. These days, companies have to be aware of what people think about their brands online, as the internet has become a key element in the buying journey for most customers. That means traditional public relations efforts are no longer enough.

Response guidelines

Everyone has seen some embarrassing discussions and conversations on social media platforms by now, with people arguing all kinds of statements, including from brands and corporations, especially when they’ve received a negative comment from someone. These types of negative reactions only show both current and potential customers about how the company views its audience and how it’s willing to treat them. To keep a company’s branding and reputation in line, it’s important for businesses to constantly remain professional, including in online spaces. If the company starts responding in an overly negatively emotional way, it’s important to take a minute to pause and leave all those emotions aside when responding to any sort of negative comments online. Aside from that, companies also have to ensure that they’re responding as fast as possible to any negative feedback they receive and help those current or potential customers to find a solution to the issues they might be having. The conversation should be online, in a public space, but then should be moved to private, where the company can get all the details it needs and figure out the best possible solution.

Customer experience

Another great way that companies can improve their brand’s reputation is by providing all customers with an outstanding customer experience because after all, the key element to every company’s reputation is how that company treats its customers. That includes every point of contact and interaction that the consumers have with the company, from coming across or finding the business all the way to the point where they’ve made a purchase, and even in the post-purchasing stages. At every touch point that a company has with its customers, it’s important that those companies provide the consumers with an excellent experience, which builds a lot more trust in the relationship that those customers are developing with the brand. It’s also a great strategy that companies can use to get more consumers to start talking positively about the brand and its solutions and start sharing the word on their own, which can foster more customer and brand loyalty and generate a lot more customers for the business.

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“