Instagram Bios: How to Write Effective Copy

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Often treated as an afterthought in devising an effective online marketing strategy, your Instagram bio is 150 characters of valuable social media real estate. Offering the first impression of your brand, a well-crafted Instagram bio welcomes users to your profile while also relaying key information about your business.

Truly, your aim here is to turn profile visitors into followers, and followers into customers.

That’s a lot to achieve in just a few lines. To give you an idea of what targets you should be hitting, here’s a list of key information to include:

● Foreground the essentials, like your brand name and category, in your profile settings;

● Provide a way for users to get in touch with you;

● Match your voice and style to your site and other social platforms to enforce your brand personality;

● Establish what makes your brand valuable to the target audience;

● Drive valuable actions, such as sharing or viewing content, or registering for an event.

Now that you have your shopping list, consider these top tips for nailing your Instagram bio.

Tell Users Who You Are

However you decide to express it, the first thing your bio should do is explain what your business offers, and who you serve. When a new user discovers your profile for the first time, your bio is the key to keeping them interested and converting them into a follower. Instagram is not unlike other social media platforms that way: users have a short attention span and need to be convinced with a concise, punchy copy.

Use Clickable Tags

If you have a branded hashtag, your bio is the best place to draw clicks and invite users along to an Instagram feed of branded or user-generated content. Just type it in your bio, as with any hashtag. In the same way, you can tag other accounts to direct profile visitors to your other pages. If you have a sub-brand with its own Instagram account or a partnership you’d like to draw attention to, mention it in your bio.

Have a Call To Action

Including a call to action (CTA) in your bio copy is always a valuable inclusion. CTA’s significantly increase the likelihood that users will take the action you’re describing, as they explain exactly what a user should do and how to do it. Here are some approaches to take with your CTAs:

● Be direct: “Click the link in our bio to shop our range of products.”

● Encourage users to share: “Tag #weareyourbrand to be featured.”

● Promote a limited time offer: “Shop our Christmas Sale.”

● Promote a contest: “Share your favorite color and win!”

Leverage IGTV

IGTV is a recent addition to Instagram and is an extension that allows brands to create videos up to an hour long. Previously, a standard video post was limited to 60 seconds, so IGTV has opened brand new doors for Instagram marketing strategies.

IGTV can be used in a multitude of ways to promote your brand: think product tutorials, behind-the-scenes footage of the production process, or hosting a live Q&A.

-Ronn Torossian is the CEO of 5WPR. 5W Public Relations is a NYC headquartered PR Agency.

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