Israeli Companies and PR
Israel has consistently been one of the top countries for startups from all over the world and has cemented itself as a tech force more than any other country.
Not only has the country been the home of a record number of startups, but it’s also been attracting a lot of well-established tech companies too.
To become even more successful, these types of companies need to invest in the right PR and promotional strategies that are going to reach their target audiences, as well as more investors, journalists, and stakeholders.
One of the main PR strategies that companies should be using to engage with their target audiences is consistent messaging.
If a company utilizes various PR strategies, but the messages that those strategies are using are different from each other, they only end up confusing the target audience, and consumers might end up doing business with competitors that are more consistent and cohesive in their PR messaging instead.
This is a common issue for many companies, where two or more company spokespeople have to be communicating with different members of the press and end up contradicting each other’s statements.
Consumers these days have vast amounts of information at their fingertips, and it’s easy for them to compare and contrast a company’s statements.
If a company’s messaging is inconsistent, and those messages are coming from several different sources from the same business, the consumers won’t know that company’s stance on the subject.
That’s why companies should ensure that anyone that needs to communicate with the press is on the same page as each other so they can understand and communicate a consistent message to the public.
A very effective PR strategy that companies can use is thought leadership, where businesses are passionate and proactive while educating the public about the brand or its solutions.
By using thought leadership efforts, companies can position themselves as industry or market experts, and more potential consumers will start turning to that specific business whenever they’re looking for specific information, as they’ll know that the business is likely going to help them.
This type of effort can be done through outreach programs, blog posts, op-eds, videos, reports, and case studies.
However, aside from utilizing thought leadership, to generate better results, just like with any other PR effort, companies should be consistent over a long period of time.
That’s because any company that’s utilizing PR strategies should see those efforts as a marathon, not a sprint.
Companies should be present on relevant social media platforms and use those communication channels to engage with the target audience on a daily basis, and in a positive manner.
In the long run, what truly determines a company’s public image is the daily actions it takes, such as promptly responding to any consumer queries, trying to solve any problems that the target audience might have, and sharing content that’s going to be both valuable and engaging for the public to generate more brand and product awareness, as well as support for the business.
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.
With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.