LinkedIn Marketing Tips

LinkedIn is not merely a tool for employment. Businesses have notably gained from marketing on LinkedIn. It can be used as a platform to create customized content for the LinkedIn audience.

This will generate leads as there are ample opportunities with its networking potential. LinkedIn users have more purchasing power,. According to Search Engine Journal, “…44% earn more than $75,000 a year.”

Build Credibility

Setting up a company page on LinkedIn is a way of telling people about your business. The page should include a header image and a logo.

The information should not be generic as it would negatively impact audience engagement.

It should include the company’s website URL, address, and number of employees. Employees can also link their jobs to the page. Links to the company’s job openings and press releases can be posted.

Online Reputation Management

Content streams can help a business gain access to an audience. Some research would be useful in this respect. It would be beneficial to find out which content has received the most likes or replies or had the most retweets. Leveraging LinkedIn Live can also lead to more audience engagement. This platform allows interaction with audiences and creates a trusted environment.

Video Content

Video lets the audience understand the brand. Video posts on LinkedIn obtain three times the generation of text posts. The content of videos can be varied.

Professional self-development in the form of webinars sustains attention.

Company intros and new launch videos are also beneficial. The Canadian content marketing agency , Fifth Story’s video juxtaposes specialities and competencies and demonstrates how the company resourcefully meets user needs by creating superior media.

Sponsored Updates

With different types of ads on LinkedIn that are regularly updated and thorough, chances are that they will end up with the right audience. There are a series of options for targeting, for instance, language and location, which means that the chances of the sponsored content reaching the right audience are higher.

For instance, Dell’s advertisement on LinkedIn has an image that exhibits the company;s grace, humility and gratitude over their own growth. It is sure to warm the cockles of anyone’s heart.

Involvement in Key Groups

There are a wealth of ways to obtain a good understanding of the expectations, behaviors, interests and preferences of your targeted audience.

Participation in key groups like ‘LinkedIn small business innovators’ and ‘Entrepreneur and small business forum’ can lead to useful information and connections.

Interact with Others

To understand the competitive landscape, it’s useful to interact with others. Interaction can also lead to the formation of strategic partnerships. Having employee details on a business page will also increase the potential to invite others to connect with you.

Direct messaging is also a useful tool to make Linkedin connections. It is also relatively easy to find talent on LinkedIn with the help of job postings. This leads to better management of a company’s candidate pool.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital PR and influencer marketing agency.



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Ronn Torossian

Ronn Torossian


Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“