Low Investment Marketing Campaigns
Marketing campaigns come with a variety of opportunities and benefits, however, some businesses don’t have big budgets to create gigantic marketing campaigns.
However, certain marketing tactics don’t require big investments, or have no cost at all, yet bring excellent results for businesses.
Aside from sharing information about the business on social media platforms such as LinkedIn, Facebook, or Instagram, there are plenty of other opportunities for businesses on these platforms. Some of them have a feature for businesses, where they can create groups where the business can promote the brand with many people that follow the company online.
These groups offer a more personalized interaction between the loyal brand customers as well as with the company itself.
As an added benefit, the name of the group which should be the name of the business will also appear on the users’ profiles on the platform, thus, increasing brand visibility.
This is a tool that’s becoming increasingly more popular, especially with smaller businesses. The great thing about blogs is that they can be hosted for free on platforms like WordPress, or the company’s website.
A blog is a great space where the company can establish itself as a thought leader in its field, talk about industry topics, and share valuable information with the audience.
There’s also a highly effective strategy to increase traffic to the company’s blog, or even the company’s website communicating with other bloggers or businesses in the industry. That way, even more people will become familiar with the brand, as these businesses or bloggers talk about it.
Loyalty Programs and Rewards
Creating and nurturing a relationship with the existing customers motivates them to come back to the business and its products or services often.
Companies can create a space where these consumers can enter their information, such as their name and email address, on the company’s website. Start receiving exclusive promotions or join a referral program.
They’re going to be a lot more likely to create a strong relationship with the business.
This works in several ways because a lot of people love receiving rewards or gifts. By offering something along those lines to the consumers, while only asking for a little bit of information about them, can create an emotional bond between the consumer and the brand.
Like the last point, through email, businesses can learn a lot of valuable information about their consumers, while promoting their products or services.
Sending out an email newsletter to consumers that have signed up for it, and giving them exclusive offers, means the business will get valuable insights into their buying habits.
Additionally, email newsletters are another way that businesses can ask for the consumers’ opinions on various topics relating to the company, through polls or surveys that the consumers can fill out, in return for a promotional discount, for example.