Media relations and PR


The first step in developing a successful media relations plan is to set strategic goals.

Media Kit

The next step in effective media relations is for the company to develop its own media kit if it hasn’t already done so. Both digitally and in print, the media kit, also known as a press kit, should present the media outlet with a snapshot of the company, and what it does.


A newsworthy story can be practically any informative or engaging update about the company itself or its solutions. That means companies can have newsworthy stories about their new solution, successful projects or events, new hires, partnerships with others, and more.



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Ronn Torossian

Ronn Torossian


Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“