Modifying Marketing Strategies to Expand Businesses

As this year is quickly passing through, and marketing trends are constantly shifting, it’s smart for companies to be prepared with some strong marketing ideas that will convert towards the second half of the year.

It doesn’t matter if a company has been operating for over a decade, or just a month, because it’s always smart to improve on marketing strategies in order to attract new consumers.

No one knows whether neuromarketing will be a viable strategy in the near future, with companies being able to analyze people’s brainwave activity to understand the types of content that will convert them. On the other hand, there are certain strategies that have already been proven to work well.

Authenticity and Humanity

One of the main things that many consumers have lately been looking for when shopping for brands is companies that are human and authentic.

Gone are the days when companies could behave as brands on social media platforms, or even in articles. Now it’s time for companies to sound as human as possible.

And not only that, but consumers are looking for brands that are authentic, that are willing to connect with the audience, and have similar ideals and values.

That’s why all business efforts from companies should be falling in line with the company’s mission statement and values.

Search Engine Diversity

With more people becoming increasingly concerned about digital tracking, cookies, and ads, more of them are turning to alternative search engines.

Although Google is still the most popular and most used search engine, there are others whose popularity is increasing, especially DuckDuckGo. Many consumers aren’t too happy sharing all of their information with different companies, or are simply tired of seeing the same ads over and over again.

Understanding the target audience is key in knowing where a company’s promotional efforts are going to deliver.

That means content should be optimized for multiple search engines.

Branding

For companies that are looking to get consumers to trust them, they should be establishing themselves as smart and reliable, and with a lot of industry expertise and experience.

That’s why branding is so important when it comes to expanding a business — because consumers as well as search engines are looking for content that’s reliable, well-written, well-researched, and up to date.

Search engines are no longer ranking websites according to good content either — a company’s website should be secure, have high-quality backlinks, and long-form content that many people find interesting.

Social Media Automation

One of the time-saving strategies that companies should be utilizing, especially with social media (but it can be used with other channels) is automation.

These days there are way too many social media platforms that companies should be managing, and it can quickly become time-consuming to create individual posts regularly on each platform.

Fortunately, there are many useful automation tools that can help companies automate their social media profiles as much as possible. With these tools companies can create, schedule, and keep track of posts’ analytics at the same time.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital PR and influencer marketing agency.