Nike, GoPro& Dove: Well Done Lifestyle PR Campaigns

Here’s an overview of 25 notable lifestyle PR campaigns that effectively utilized digital marketing, exploring how they engaged audiences and generated buzz:

1. Nike — “Dream Crazy”

Nike’s campaign featured Colin Kaepernick and other athletes, inspiring individuals to pursue their dreams against all odds. The digital marketing strategy included powerful video content, social media engagement, and influencer partnerships. This approach not only resonated with Nike’s target demographic but also sparked conversations around social issues, enhancing brand loyalty.

2. Coca-Cola — “Share a Coke”

Coca-Cola replaced its iconic logo with popular names on bottles, encouraging consumers to find their names or those of friends. The digital aspect involved a robust social media campaign where consumers shared photos of their personalized bottles. This campaign generated immense user-generated content, making the brand more relatable and engaging.

3. Dove — “Real Beauty”

Dove’s campaign aimed to redefine beauty standards by featuring real women of all shapes and sizes. Through impactful video content and social media discussions, Dove fostered a sense of community among women, encouraging them to embrace their uniqueness. The campaign effectively utilized hashtags like #RealBeauty to engage users.

4. Spotify — “Wrapped”

Spotify’s annual “Wrapped” campaign offers users a personalized year-in-review summary of their listening habits. The campaign leverages social media sharing, allowing users to showcase their favorite songs and artists. This not only boosts user engagement but also generates significant organic buzz, as listeners share their results widely.

5. GoPro — “Be a Hero”

GoPro encourages users to share their adventure videos, showcasing the capabilities of its cameras. The brand leverages user-generated content across platforms, creating a vibrant community of adventurers. Digital contests and campaigns featuring incredible user footage amplify brand visibility and authenticity.

6. Red Bull — “Stratos”

This campaign involved Felix Baumgartner’s space jump and was heavily promoted through digital platforms. Red Bull created a live streaming event, inviting viewers to witness history in real time. The extensive digital marketing strategy included social media teasers, countdowns, and engaging content that captivated a global audience.

7. Airbnb — “Live There”

Airbnb’s campaign encouraged travelers to experience destinations like locals. Through engaging video content and social media marketing, the brand highlighted unique stays and local experiences. The digital strategy included influencer partnerships, allowing travelers to share their stories and experiences using specific hashtags.

8. Always — “#LikeAGirl”

This empowering campaign aimed to redefine what it means to do something “like a girl.” Always utilized impactful videos and social media to reach a wide audience, sparking conversations around gender stereotypes. The hashtag became a rallying point for women and girls, creating a community of support and empowerment.

9. Adobe — “Creativity for All”

Adobe’s campaign focused on democratizing creativity. Through engaging digital content, tutorials, and user stories, Adobe showcased how individuals from various backgrounds can unleash their creative potential using Adobe tools. The brand used social media platforms to encourage sharing of user-generated content, enhancing community engagement.

10. Lego — “Rebuild the World”

Lego’s campaign invited children and adults to unleash their creativity through building. The digital strategy included interactive content, videos, and social media challenges, encouraging users to share their Lego creations. This approach fostered a sense of community and imagination among fans of all ages.

11. Patagonia — “Don’t Buy This Jacket”

Patagonia’s provocative campaign encouraged consumers to consider the environmental impact of their purchases. Utilizing social media and email marketing, the brand sparked discussions around sustainability and responsible consumption. This strategy not only reinforced Patagonia’s commitment to environmentalism but also resonated with socially conscious consumers.

12. P&G — “The Talk”

P&G’s campaign addressed racial bias through powerful storytelling. The digital marketing strategy involved video content that shared personal narratives, fostering dialogue around the topic. The brand engaged audiences through social media discussions and partnerships with influencers, amplifying the message’s reach.

13. Oreo — “Dunk in the Dark”

During the Super Bowl blackout, Oreo quickly tweeted “You can still dunk in the dark,” showcasing its agility in real-time marketing. This campaign highlighted the importance of being responsive and creative in digital spaces, leading to widespread social media sharing and brand recognition.

14. IKEA — “The Bookbook”

IKEA cleverly parodied Apple’s product launches with its “bookbook” campaign, promoting its catalog. The digital strategy included humorous videos and a strong social media presence, allowing users to engage with the brand in a fun and memorable way.

15. Microsoft — “Empowering Us All”

Microsoft’s campaign focused on how technology can empower individuals with disabilities. Through inspiring stories and engaging digital content, the brand highlighted its accessibility features. The campaign utilized social media to promote discussions around inclusivity and innovation.

16. Chobani — “How Matters”

Chobani’s campaign emphasized the importance of quality ingredients. The digital marketing approach included behind-the-scenes videos, recipe ideas, and social media interactions, fostering a community of health-conscious consumers who value transparency and quality.

17. Under Armour — “I Will What I Want”

This campaign featured powerful women athletes defying stereotypes. Under Armour leveraged social media, influencer partnerships, and compelling video content to inspire women to pursue their athletic goals. The campaign generated significant engagement and conversations around female empowerment in sports.

18. Taco Bell — “Live Más”

Taco Bell’s campaign encouraged consumers to embrace a lifestyle of adventure and spontaneity. Through social media challenges and user-generated content, the brand fostered a community of Taco Bell enthusiasts who shared their experiences and love for the brand.

19. Puma — “Do You”

Puma’s campaign promoted self-expression and individuality. The digital marketing strategy included influencer collaborations, engaging social media content, and interactive challenges, encouraging consumers to embrace their unique styles.

20. Goodyear — “The Road Ahead”

Goodyear’s campaign highlighted the importance of safe driving and innovation. Through engaging digital content, videos, and social media discussions, the brand positioned itself as a leader in automotive safety, resonating with responsible drivers.

21. Samsung — “The Next Big Thing”

Samsung’s campaign focused on innovation and cutting-edge technology. The digital marketing strategy included teasers, product showcases, and social media engagement, generating excitement and anticipation around product launches.

22. Netflix — “Stranger Things”

The promotion for “Stranger Things” included immersive digital experiences, social media engagement, and interactive content. Netflix leveraged nostalgia and fandom, creating a buzz that drove viewers to the platform.

23. LinkedIn — “In It Together”

LinkedIn’s campaign emphasized community and collaboration in professional development. The digital strategy involved success stories, engaging content, and social media discussions, fostering a sense of belonging among professionals.

24. Fenty Beauty — “Beauty for All”

Rihanna’s Fenty Beauty brand launched with an inclusive range of products. The digital marketing strategy focused on social media engagement, influencer collaborations, and user-generated content, promoting diversity and inclusivity in beauty.

25. Headspace — “Meditate with Me”

Headspace’s campaign encouraged users to embrace mindfulness through digital resources and guided meditations. The brand leveraged social media, influencer partnerships, and engaging content to build a community focused on mental well-being.

These lifestyle PR campaigns demonstrate the power of digital marketing in engaging audiences and fostering community. By utilizing various digital platforms, brands can create memorable experiences, drive conversations, and build loyalty among their consumers. Whether through humor, empowerment, or inclusivity, these campaigns effectively captured the essence of their brands while resonating with modern audiences.

Ronn Torossian founded 5WPR, a leading PR firm.