Personal Branding Tips from Top Examples
The goal of personal branding is to take responsibility for how companies can present themselves.
Through showing their unique selling point, or character traits, or simply having an active online presence, any company or business owner can create a strong personal brand that can resonate with people all over the globe.
The practice of creating a brand or a company around a single person instead of a business entity is the core of personal branding. This practice is used to improve people’s careers — usually business owners — as developing a personal brand means that business owners can improve their social following.
This can then lead to selling more products, increasing positive opportunities, and more. However, building an entire personal brand takes time, and it requires a lot of planning in advance, as well as hard work.
The reason why personal branding is so important for some business owners is because it gives them a lot more credibility with their target audience.
Through self-branding, business owners can get more attention from a higher number of people, and plenty of business opportunities.
Additionally, personal branding, when paired together with authenticity, leads to creating plenty of trust and credibility, and to the ability to differentiate from others in the market.
Authenticity
One of the core elements of self-branding is being authentic, which means showing personality to the target audience. Whether that means showing a sense of style, or sharing jokes, everyone has something about themselves that makes them original.
A great example of authenticity and personal branding is Gary Vee, who is famous for never censoring himself. He communicates with everyone the way he communicates with friends, he’s very down to earth, and that’s what the audience loves about him.
Spotlight
Although it may seem counterintuitive, being in the spotlight constantly takes a toll on everyone’s life. Additionally, sometimes stepping away from that spotlight means that the audience will start to miss that person, and realize that they want them back.
Some great examples of this are Taylor Swift or Kylie Jenner. Both of them have taken significant breaks from social media platforms, and the spotlight in general, for a long period of time.
Although they are always going to be public figures, and it’s difficult for them to escape the spotlight, it’s important that they take breaks and keep certain parts of their lives private.
Networking
Finally, it’s not easy to create a personal brand without networking.
From creating a blog and consistently sharing content to attending meet-ups and conferences, it’s important to interact with other people and grow a solid network.
Although plenty of people believe that they should be focused on their niche, it’s always a good idea to veer into other territories and learn from them too.
For instance, the social media influencer Doug the Pug has garnered millions of fans across social media platforms through networking alone.
