Do’s and Don’ts of Product Marketing

Learning and understanding how to market a product the right way can impact a company’s bottom line.

When a company is able to master selling products in a digital sphere, the business will have higher chances of succeeding.

However, to get to that point, companies have to experiment with different marketing efforts to truly learn the best way to reach the target audience.

That’s precisely why plenty of big brands, when they were first starting out, focused on a particular niche.

After seeing success in the niche, that’s when they started expanding their product or service offers. With niche markets, it’s easier for companies to identify and get to know target consumers and learn which marketing efforts work best for those groups.

These days there is a variety of potential types of content that companies can create in order to attract consumers. Between articles, infographics, videos, and other visuals, the possibilities are endless.

However, no matter what the type, it’s crucial that companies create engaging pieces of content. That’s the best way for brands to get noticed in the digital sphere.

Creating high-quality content that the audience will find engaging and valuable can increase a company’s odds of having that content shared. This, in turn, also increases the company’s audience size and improved sales.

Another essential piece in product marketing is product reviews from customers. Potential consumers are going to be reading reviews of the product before they decide to make a purchase.

That’s because reviews act as a form of social proof that convinces potential buyers the product will work for them and convinces them to buy.

Companies looking to get positive reviews for their products or services should start by asking customers that have previously made a purchase. Reminding them via email, or any other type of notification is the best way that a company can receive a positive review.

Social media platforms are already filled with people and companies sharing their own content.

When this effort is paired with retargeting the people that have already visited the company’s website in the past, it can lead to an increase in sales.

These are the people that have already expressed interest in the business, and one of the best ways to get them to return to the website, and make a purchase through retargeted ads.

To convince these consumers, even more, companies can offer limited-time discounts or offers that will push them towards the next step of their buying journey.

Additionally, when product marketing is well-planned out, it allows companies to retarget the people that have viewed a particular product, or even added that product to their cart.

This also allows for more personalized messages for those consumers, and personalized shopping experiences have proven to be a great way to increase a company’s sales.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital pr and influencer marketing agency.



Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“

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Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“