PropTech PR Campaigns That Work:

PropTech (Property Technology) is a rapidly evolving sector that integrates technology with real estate. Crafting successful proptech PR campaigns for PropTech can elevate a company’s profile, generate leads, and enhance market presence.

Here are 25 noteworthy international PR campaigns from PropTech companies that have made a significant impact:

1. Zillow’s “Zestimate” Campaign — Zillow leveraged their home valuation tool, Zestimate, in a campaign that emphasized transparency and accuracy in real estate pricing.
2. Redfin’s “Technology-Driven Real Estate” Campaign — Redfin focused on their technology-driven approach to real estate, showcasing how their tools streamline the home-buying process.
3. Reonomy’s “Commercial Real Estate Data” Campaign — Reonomy promoted its commercial real estate data platform, emphasizing the depth and accuracy of its data.
4. Compass’s “Innovation in Real Estate” Campaign — Compass highlighted its technology platform and its impact on real estate agent productivity and client satisfaction.
5. CoStar’s “Market Insights” Campaign — CoStar used a campaign to position itself as a leader in commercial real estate information and analytics.
6. WeWork’s “Future of Work” Campaign — WeWork promoted its co-working spaces as the future of flexible working environments, focusing on community and innovation.
7. Latch’s “Smart Access Solutions” Campaign — Latch showcased its smart access technology, emphasizing security and convenience for modern buildings.
8. Matterport’s “3D Virtual Tours” Campaign — Matterport highlighted its 3D virtual tour technology, which allows users to explore properties remotely.
9. EstateGuru’s “Crowdfunding for Real Estate” Campaign — EstateGuru promoted its real estate crowdfunding platform, appealing to investors interested in alternative investment opportunities.
10. Buildium’s “Property Management Simplified” Campaign — Buildium’s campaign focused on simplifying property management through its comprehensive software solutions.
11. Sonder’s “Boutique Rentals” Campaign — Sonder used this campaign to position itself as a modern alternative to traditional hotels, emphasizing its tech-driven approach to property management.
12. Kleindienst Group’s “The Heart of Europe” Campaign — This campaign showcased a luxury real estate development in Dubai, blending lifestyle and high-tech living features.
13. Rex’s “AI-Powered Real Estate” Campaign — Rex promoted its use of artificial intelligence to improve real estate transactions and client experiences.
14. Procore’s “Construction Technology” Campaign — Procore highlighted its project management software for construction, emphasizing efficiency and collaboration.
15. Homerun’s “Recruitment in Real Estate” Campaign — Homerun used its platform to enhance recruitment for real estate firms, focusing on attracting top talent.
16. Urban Compass’s “Data-Driven Decisions” Campaign — This campaign emphasized the role of data in making informed real estate investment decisions.
17. Knock’s “Home Trade-In” Campaign — Knock promoted its home trade-in service, making it easier for homeowners to buy a new home before selling their old one.
18. PropertyGuru’s “Leading PropTech in Asia” Campaign — PropertyGuru positioned itself as the leading property technology platform in Asia, focusing on its extensive listings and market insights.
19. Rent The Runway’s “Subscription Model for Fashion” Campaign — Though primarily a fashion rental service, Rent The Runway’s model has parallels to real estate subscriptions and was used to highlight the flexibility and convenience in rentals.
20. Homie’s “No Commission” Campaign — Homie promoted its real estate platform that eliminates traditional agent commissions, appealing to cost-conscious buyers and sellers.
21. JLL’s “Smart Buildings” Campaign — JLL focused on the integration of smart technologies in building management, showcasing their innovative solutions for modern properties.
22. Zumper’s “Renting Made Easy” Campaign — Zumper’s campaign highlighted the ease of finding and renting properties through their tech-driven platform.
23. HubbleHQ’s “Flexible Workspaces” Campaign — HubbleHQ emphasized the benefits of flexible workspaces, positioning itself as a solution for modern businesses and remote work trends.
24. VTS’s “Leasing and Asset Management” Campaign — VTS used its campaign to showcase its platform for managing leasing and asset performance, targeting commercial real estate professionals.
25. Property Management Software’s “Efficiency in Operations” Campaign — A campaign that emphasized how property management software solutions can streamline operations and improve efficiency for property managers.

These campaigns illustrate diverse ways Proptech PR campaigns can be successful, and PropTech companies use to highlight their innovations and influence the real estate sector.