Strategies for Increasing Conversions

Ronn Torossian
3 min readMay 31, 2022


Every business is constantly looking for ways to increase its conversion rate and overall sales numbers.

After all, these are the most important numbers that show a business is growing and performing well in the market.

There are plenty of different things that go into increasing conversion rates and sales, however, some of the most important elements are outlined below.

Website Experience

One of the most important factors that search engines take into consideration when they’re trying to determine whether a website should be ranked for a keyword is the on-page experience for visitors.

This on-page experience refers to many things including the mobile optimization of the website, its user-friendliness, and the core web vitals.

Companies that are looking to improve their conversion rates should run the aforementioned reports audits to better understand how their websites are performing on search engines.

By improving these three essential factors, companies can increase their website traffic simply because their website will perform better in the eyes of the search engine algorithms.

They’re also going to be a lot easier for the website visitors to navigate, which will keep them coming back over a long period of time and generate more sales for the business.

Calls to Action

When a potential customer visits a company’s website for the first time, the average rate that converts is about 2% on that first visit.

That means the first step that companies have to take into consideration when looking to convert more customers is to capture their email address through the call to action on their first website visit.

To understand which calls to action strategy is going to work best for a business, companies have to experiment. In fact, there are plenty of times that the color of the CTA button makes all the difference in the performance.

That means, companies should be trying out different phrasings in their calls to action, font, placement, colors, offers, and more through split testing.

Rewards Programs

When companies are trying to sell to an existing customer, according to research, the odds of closing a sale are about 70%.

One of the best ways that companies can bring their customers back over a long period of time and increase conversions is by introducing rewards or loyalty programs.

Rewarding existing customers for continuously returning and doing business with a company over and over again has been a timeless strategy that’s worked for plenty of companies.

The simplest type of rewards program that companies can create is getting giving customers a dollar reward for every dollar they spend.

The more that a customer spends, the more dollar rewards they’ll be eligible to get, that they can spend on different things like free shipping or discounts.

This is a very simple and effective strategy, but the difficult part for many companies is creating a rewards program that’s going to get people involved in it.

To do that, companies need to figure out which things are the most profitable customers they have and what those people have in common, and what things drive the most purchases from all customers.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.



Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR & one of America’s most notable PR executives. He is the Author of best-selling PR book, “For Immediate Release.“