Strong NFL marketing programs

Ronn Torossian
2 min readSep 25, 2024

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It’s fall and football is back. Here are ten notable NFL marketing programs that have made a significant impact:

  1. “NFL Game Pass”: Provides fans with access to live games, replays, and exclusive content, enhancing the viewing experience.
  1. “Thursday Night Football”: A weekly prime-time game broadcast that boosts the visibility of the league and its teams.
  2. “NFL RedZone”: Focuses on live highlights and key plays from multiple games, catering to fans who want to follow the action across the league.
  3. “My Cause My Cleats”: An initiative allowing players to wear customized cleats to support causes they are passionate about, enhancing community engagement and social responsibility.
  4. “DraftKings Fantasy Football”: Partners with the NFL to create engaging fantasy football experiences, driving fan interaction and interest.
  5. “Play Football”: A grassroots program aimed at promoting youth participation in football through clinics, training, and resources.
  6. “Super Bowl Halftime Show”: Features high-profile musical performances, drawing in viewers beyond just the football audience and amplifying the event’s cultural impact.
  7. “NFL Network”: A dedicated channel offering comprehensive coverage of NFL news, analysis, and exclusive content, catering to hardcore fans.
  8. “NFL Combine”: An annual event where prospective draft picks are evaluated, generating buzz and media coverage leading up to the NFL Draft.
  9. “NFL 100”: A centennial celebration of the league featuring special events, historical retrospectives, and fan engagement initiatives.

The nfl remains a marketing machine.

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Ronn Torossian
Ronn Torossian

Written by Ronn Torossian

Ronn Torossian is Chairman & Founder of 5WPR, one of America’s leading & largest PR Agencies and the Author of the best-selling PR book: "For Immediate Release"