The Company Mission Statement

One of the effective and useful ways that a business can state a lot, while using very few words, is through a company mission statement. Whether the business is just starting out or is planning on revising the current business goals, the mission statement is a great way to do this. Additionally, mission statements demonstrate the business values both to the general public and to the employees.

The goal of the mission statement isn’t just to say that a particular business is the best in their industry or that they strive to become the best business in the industry one day. It should state the purpose of the business, its reason for existing, and the way that the business in question can serve its customers and its community.

Unfortunately, many businesses these days underutilize their mission statement, especially when the business is looking to improve its success, performance, and productivity. Sadly, when a business isn’t able to unite the culture and the brand under a unified mission, it often ends up failing both its customers and its employees.

However, when a business’s mission statement is promoted to its employees and its customers, there are many benefits to the business itself. From better employee engagement to a positive work culture, a good mission statement can keep the employees invested in the good work that the organization has been doing and can lead to an increase of support from the customers.

Mission statements and employee engagement correlation

There is plenty of research that has shown how employees that fully support a business’s mission and ideas experience higher levels of productivity and better engagement. Not only that, but those employees also stay working for the organization for a longer period of time, and even lead to higher-performing employees, compared to the people that only have their paycheck as the only motivator for working for a business.

Although, it’s rare these days for an employee to stay with a single organization for the rest of their lives, it’s still beneficial to a business to create the best possible company for their employees, which will help them grow both professionally and personally in the future.

Employers should always want the best for the employees, and not just look for profits from customers. Although the main goal for any business is to increase profits, the company culture can improve those profits, especially if the people working there have a good vision of what they’re working for.

Inspire new ideas

The mission statement of an organization is a very important tool when a business owner is thinking about the future of a company. It identifies the purpose of the work that’s being done, and it helps with understanding and setting the goals that the company is trying to accomplish.

Additionally, it’s thanks to mission statements that a business can focus its energy and attention. The great thing about them is that they can isolate the most important piece of the purpose of the company, while they also open up the business to new ideas.

Ronn Torossian is the CEO and Founder of 5W Public Relations. 5W PR is a leading digital pr and influencer marketing agency.