The Future of Metaverse PR
The public relations industry is constantly shifting, changing, and evolving.
The days when people had to spend hours on the phone or writing letters pitching to print newspapers, or even traveling across countries for a short business page, are long gone.
The world has changed since then, and in order to survive companies have to change along with it.
In the last few years, plenty of tech journalists and tech business owners have been talking about a new interactive, 3D, virtual space called the metaverse that brings people from all over the world together in real-time.
Although it’s still in the early stages of development, this new digital space gives companies a brand new level of business operations that can greatly change the way that the PR industry operates.
Product or Service Demos
The development of the metaverse will open up doors to brand new forms of product or service presentations. Inside the metaverse, companies won’t have to use distracting text and instead will be able to capture the audience’s attention by showcasing their products or services themselves.
These expected changes, advancements, and developments in virtual and augmented reality can allow companies to offer product or service demos that place the consumers at the center of the issues that companies are trying to solve, while also optimizing any budget and time constraints.
For example, if a company is trying to pitch a journalist a story on how a brand new solution for truck drivers can improve their quality of life on the road, they can simply create a virtual experience inside the metaverse that allows reporters to try the solution out for themselves, instead of communicating the idea through words, facts, and figures.
Events
Since the pandemic first started a couple of years ago, the ability for companies and business owners to network with each other or journalists has been paused and largely replaced with virtual events.
Although virtual events tend to provide companies with some form of a group chat forum that mimics the chance meetings that companies might have with journalists at a booth or a party, it’s still not the same as the real-life experiences.
In fact, two years into the pandemic, most people have grown tired of the distracting notifications from coworkers during meetings, the endless video conferences, and a profound sense of isolation.
Fortunately, the metaverse is going to improve both hybrid and virtual events by allowing any attendees that can’t make it in person to meet with other attendees face-to-face in this new virtual environment.
This also allows companies to set meetings with reporters and journalists, communicate directly with their consumers, and develop trusting and meaningful relationships through uninterrupted quality time inside the metaverse.
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.
